Earlier quoted context omitted.
They want to be power efficient, while Nvidia doesn't. That means a much higher cost (larger chip area) for the same performance.
I don't buy this as an explanation for the gap in the actual silicon's performance. Nvidia's chips lose very little performance when they're severely power limited. In fact, that's why Nvidia's Professional versions of their GPUs are typically running at under two-thirds of their consumer equivalent's power draw. Nvidia's cards are primarily designed for their professional applications where the power consumption is…
Do you have a citation on Apple vs nVidia performance-per-watt? I'm not aware of any benchmark that shows nVidia with a better performance-per-watt. Higher performance, sure, but performance-per-watt, not that I'm aware of.