All they had to do was simply hire a talented person who knows how to make compelling narrative art. This is lost on the movie industry, though Hollywood has been treading water for over a decade now, failing to examine its failures and coasting on inertia.
In general, there is sooo much free money on the ground for large, hierarchical American corporations to do the following
1. Give young talented people resources and freedom
2. Don't put them through endless bullshit internal status games
The reason why the tech industry in the US thrives so much is partially due to the fact that it is one of the few industries that gives people high salaries and agency in their roles without a huge amount of experience.
Almost everywhere else is just an artifically gated series of internal politics, nepotism and pointless rituals in too-big-to-fail industries, which attract people who prefer these games over actual results.