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Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

theguardian.com

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Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#31

Post by ShinyLeftPad »

ortusdux wrote: post #9

Marques Brownlee toured one recently - "Ferrari Luce is the Most Controversial Ferrari Ever" https://www.youtube.com/watch?v=6Reu1WS3BhM

Thanks for the link. Totally seeing the appeal of this car.

The UX seems actually very good (based on this short review so far). Good use of physical tactile controls + flexibility of a screen.

As to external looks. Whenever I see old ICE sports cars (all those lotuses, ferraris, lamborghinis) they seem so awkward and out of place on city streets. They just scream midlife crisis. I think this will be an upgrade in that sense.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#32

Post by dmoy »

cbdevidal wrote: post #14

What prevents car manufacturers from taking a normal-looking body style and electrifying it? Seems popular with the aftermarket mods. Every hybrid and EV I can think of looks like a suppository. Edit: I asked AI the same question and it reminded me that BMW’s i4, Camry Hybrid, Porsche Taycan, Ferrari 296 GTB (hybrid), Corvette E-Ray, F150 Lightning, and Genesis Electrified G80 all look fairly similar to standard ICE…

> What prevents car manufacturers from taking a normal-looking body style and electrifying it?

Isn't that literally what the first Tesla was? An existing Lotus chassis with electric guts?

I do think it's kinda weird that Ferrari didn't do something similar, or at least closer to that, compared to... this thing.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#33

Post by jjtheblunt »

seydor wrote: post #18
cbdevidal wrote: post #14

What prevents car manufacturers from taking a normal-looking body style and electrifying it? Seems popular with the aftermarket mods. Every hybrid and EV I can think of looks like a suppository. Edit: I asked AI the same question and it reminded me that BMW’s i4, Camry Hybrid, Porsche Taycan, Ferrari 296 GTB (hybrid), Corvette E-Ray, F150 Lightning, and Genesis Electrified G80 all look fairly similar to standard ICE…

especially with older cars . would love to revive cars from 60s-80s

These guys do just that. used to live walking distance, awesome stuff.

https://evwest.com

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#34

Post by stonogo »

robertnowell wrote: post #26
Insanity wrote: post #12

I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles. Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire. (Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)

imo the exterior looks like a cartoon BYD and should be killed with fire. however while folks are negative on Ive for the car shape, he only designed the interiors not the car body, and the interiors are kinda lovely car interior design: -no touchscreen (dangerous while driving) -clicky, intuitive tactile switches and buttons -thoughtful use of color (display base color changes based on driving mode) I mean even just…

Is the giant rectangle in the middle of the dashboard not a touchscreen?

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#36

Post by porphyra »

dmoy wrote: post #32
cbdevidal wrote: post #14

What prevents car manufacturers from taking a normal-looking body style and electrifying it? Seems popular with the aftermarket mods. Every hybrid and EV I can think of looks like a suppository. Edit: I asked AI the same question and it reminded me that BMW’s i4, Camry Hybrid, Porsche Taycan, Ferrari 296 GTB (hybrid), Corvette E-Ray, F150 Lightning, and Genesis Electrified G80 all look fairly similar to standard ICE…

> What prevents car manufacturers from taking a normal-looking body style and electrifying it? Isn't that literally what the first Tesla was? An existing Lotus chassis with electric guts? I do think it's kinda weird that Ferrari didn't do something similar, or at least closer to that, compared to... this thing.

And the original Model S proved that you can have a nice electric car that looks nice and "normal" as opposed to weird blobs of the time.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#37

Post by grassfedgeek »

e40 wrote: post #15
Insanity wrote: post #12

I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles. Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire. (Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)

And a lot of people think he ruined at least some Apple products (too-thin laptops).

Not to mention iOS 7.

And the iPhone 5c which had toy-like colors and was reminiscent of Fisher-Price products. The 5c case with holes made it even worse.

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#38

Post by jayrot »

hn_throw2025 wrote: post #10
saltyoldman wrote: post #2

The main mistake made here is that the color is a weird sky blue. The actual shape looks great - just needs to be red.

To me, it looks a bit like a kit car (especially from the back)

https://www.reddit.com/r/itsalwaysafiero/

Re: Ferrari shares fall after launch of first EV as Jony Ive design proves divisive

#39

Post by gopalv »

e40 wrote: post #15
Insanity wrote: post #12

I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles. Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire. (Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)

And a lot of people think he ruined at least some Apple products (too-thin laptops).

> he ruined at least some Apple products

In my small circle of car friends, the new Ferrari is being called the "Magic mouse" of ferraris and posting memes of the car upside down with the cable plugged in at the bottom.

I was hoping for an SF90 meets Nevera when they were talking about it originally :(

But that is entirely unoriginal and derivative, compared to a designer wanting to make a mark.

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