It's amazing that it took months to figure this out. "Well we thought that if engineers are told to maximize costs through AI use, to consume as much as possible of a resource that costs us money, then obviously good things will happen. Imagine my surprise when it didn't turn out that way." Imagine if engineers were ranked based on their AWS spend. People allocate VMs and fill databases with terabytes of random bits,…
Anyone who can find the actually valuable portions of the space early has a potentially huge competitive advantage. Even if the result of the experiment is the negative that AI is actually mostly not that useful, that is still extremely useful information in a time of great uncertainty regarding outcomes.
The bottom line is that this approach may be expensive, but if you have the money to burn, it's far from the worst strategy if you are trying to position yourself correctly for the future.