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The death of the brick and mortar toy store

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Re: The death of the brick and mortar toy store

#31

Post by rationalist »

conductr wrote: post #27
rationalist wrote: post #19

Earlier quoted context omitted.

I think it's more scary than impressive. What kind of adults are all of those children going to grow up to and become, where multiple parties are the weekly norm?

Maybe you can clarify because I don't understand your fear or what you think it means for these kid's future adulthood? The kids just see it as a fun 2 hour playdate with lots of friends in an interesting setting with dessert. It's the same friends they see at school, sports, etc. so it's their time to have some less structured play time, which - not sure if you've heard - is in rare supply for many children these da…

Playing (and roaming) is great, non-stop parties is not.

Excessive partying can foster a mindset in children that equates fun with extravagance rather than simple enjoyment.

Frequent extravagant parties can foster a mindset in children that equates fun with material possessions and lavish events, rather than personal connections and shared experiences.

Re: The death of the brick and mortar toy store

#32

Post by conductr »

gbear605 wrote: post #17
conductr wrote: post #8

Earlier quoted context omitted.

I have a 7 year old and for the past 3-4 years we make a weekly pilgrimage to a local boutique toy store specifically for birthday party gifts. It’s usually packed with others just like us doing exactly the same thing. They do provide the free wrapping service and they slap their story sticker on every box and it’s a good marketing strategy. But they also stock toys that are pretty unique and change the stock frequen…

> we go to usually around 2 birthday parties a week during school year That's honestly impressive, some 70 birthday parties a year, plus presumably some extra in the summer.

It's a lot. Us parents joke how insane it all is but realistically it will taper off soon as kids start having smaller birthday celebrations. At this age it's kind of a "invite everyone in your class/grade" and has naturally reduced a bit already as boy/girl only parties started. I think next year or two it will become more common to have "invite 3-5 good friends to an event" type of birthdays and that will reduce it a lot further. Usually that's also the beginning of "drop-off birthday parties" where us parents don't have to attend with our guest. There was only one this year, my son was picked up and a group of ~10 went to a sport event.

Oddly enough, there are practically none in summer. If you have a summer birthday you either don't have a big party or you have a half birthday or something similar where the party occurs during the school year. Too many people travel throughout the summer and kids are doing different camps and things so it would not get well attended. Our group of parents kind of have unspoken rule to not do anything that feels required when school is out. That goes for fall/summer/spring breaks and holidays too.

The logistics part probably sounds crazy but probably only ~10% of these parties are at someone's house. We've never hosted a party at our house, well when he was 1-2 for family only, but not these huge parties with so many kids, parents, siblings, etc. Most people rent out a venue. Arcades, trampoline/slide parks, skating rinks are popular with the girls, sports themed places are popular with boys, chuck-e-cheese was popular for a bit, those kinds of things. It's too much work for a 2 hour party to have that many people in your home.

Re: The death of the brick and mortar toy store

#33

Post by me_smith »

kurttheviking wrote: post #6

I own a reasonably well performing indie bookstore. I've noticed for the model to work you need a critical mass of other local shops clustered to make the trip an experience for families and diverse tastes. My working theory is that three of such small businesses are sufficient and could operate well with a common inventory strategy and manager (e.g. a bookstore, a toy store, and a tea or candy shop...nothing that sp…

This is a timely comment for me. I have been doing research on opening a small indie (new/used) bookstore in a small old downtown I walk through almost every day. It has restaurants, specialty shops, coffee shops and a small local grocery store. I've always thought it was missing a bookstore.

Any tips/warnings that might not be immediately obvious to a hopeful bookstore owner? Do you think there is a sweet spot in terms of square footage of retail space? Margins are low so do you supplement with sidelines/events/memberships?

One of my next steps is to join the ABA as a provisional member to get access to their new bookseller guides.

Re: The death of the brick and mortar toy store

#36

Post by UberFly »

marcus_holmes wrote: post #25

In the early 2000's I visited my sister's family in Australia. Hadn't seen them for a few years. I took the kids to Toys'r'us and gave them $200 each to spend. It was the best $400 I've ever spent in my life. They still talk about it. Somehow giving $200 of Amazon credit doesn't feel the same :(

One of my daughters always asked to be taken to Toys-R-Us for one of her b-day presents so she could pick out something. Watching her walk around in wonder for an hour trying to decide was an even better present for me. I'm sad they're gone too.

Re: The death of the brick and mortar toy store

#37

Post by dylan604 »

marcus_holmes wrote: post #25

In the early 2000's I visited my sister's family in Australia. Hadn't seen them for a few years. I took the kids to Toys'r'us and gave them $200 each to spend. It was the best $400 I've ever spent in my life. They still talk about it. Somehow giving $200 of Amazon credit doesn't feel the same :(

I can only imagine the sheer delight in a kid that had never been to a dedicated toy store like Toys'r'us because of online shopping to see one for the first time. Sadly, many kids will never get to experience a toy store like that. I remember thinking what I'd do if I ever won that shopping spree that kids won on whatever Nickelodeon game show where that was the prize. I'd actually practice by learning where the things I wanted were in the store to be as efficient as possible.

Re: The death of the brick and mortar toy store

#38

Post by a1o »

ncallaway wrote: post #29
kurttheviking wrote: post #6

I own a reasonably well performing indie bookstore. I've noticed for the model to work you need a critical mass of other local shops clustered to make the trip an experience for families and diverse tastes. My working theory is that three of such small businesses are sufficient and could operate well with a common inventory strategy and manager (e.g. a bookstore, a toy store, and a tea or candy shop...nothing that sp…

I take my two little ones almost weekly to our small downtown area. The trip is usually a coffee shop, the bookstore, and a rotating third one (sometimes a candy shop sometimes the toy store, sometimes something else). Anyway, we're an N=1 confirmation of that theory.

In our case the coffee shop is in the bookstore and it is located right in front of the third. The third is a really nice park (think lake and lots of playgrounds plus activities).

Re: The death of the brick and mortar toy store

#39

Post by vasco »

bombcar wrote: post #13
kurttheviking wrote: post #6

I own a reasonably well performing indie bookstore. I've noticed for the model to work you need a critical mass of other local shops clustered to make the trip an experience for families and diverse tastes. My working theory is that three of such small businesses are sufficient and could operate well with a common inventory strategy and manager (e.g. a bookstore, a toy store, and a tea or candy shop...nothing that sp…

The thing I've noticed is that even dying downtowns want insane amounts of rent; I think you have to be able to buy the building to make it work. However, that's not as unrealistic as it may seem, because the city itself often owns a decent amount of downtown, and can make a deal.

If the only way to be successful is to start by buying multiple downtown locations outright I think we know why the downtown is empty. Nobody is going to do that to open a shop. Not even the mega chains are usually buying anything.

Re: The death of the brick and mortar toy store

#40

Post by conductr »

rationalist wrote: post #31
conductr wrote: post #27

Earlier quoted context omitted.

Maybe you can clarify because I don't understand your fear or what you think it means for these kid's future adulthood? The kids just see it as a fun 2 hour playdate with lots of friends in an interesting setting with dessert. It's the same friends they see at school, sports, etc. so it's their time to have some less structured play time, which - not sure if you've heard - is in rare supply for many children these da…

Playing (and roaming) is great, non-stop parties is not. Excessive partying can foster a mindset in children that equates fun with extravagance rather than simple enjoyment. Frequent extravagant parties can foster a mindset in children that equates fun with material possessions and lavish events, rather than personal connections and shared experiences.

Not sure if the picture I painted originally was unclear but these kids are already living a very comfortable lifestyle by most standards. Most outsiders looking in would say they are all spoiled brats which is basically what I feel like you're trying to say more politely. But, this is just their norm, it's very much a part of their interpersonal connections and shared experiences which is exactly why we try to attend as many as we can. We try to engage in the community and support these kids as a group by celebrating their milestones and achievements; birthdays are one such example. What you fail to consider is these kids do not care about the material possessions at all. They've never had a shortage of that so they have no want for it. That is not special. I've never seen a kid even look at the presents during a party. They get loaded up and opened at home. I know my kid often doesn't open them for days or even weeks after the party. At this moment, he has a shelf full of toys he got as gifts half a year ago that are unwrapped but unopened. He's never even played with them. Some of them he already had and so he'll probably donate them at Christmas. However, the idea that they got to pick a theme and an venue that represents their personality/interests and share it with their friends during a day of fun is what they thrive on. Being the guest of honor at such an event has plenty of social-emotional benefits (https://pmc.ncbi.nlm.nih.gov/articles/PMC6130922/).

There's nothing lavish about these events unless you seem to think so. A $20/day trampoline park is not lavish. A 2 hour arcade card at D&B is not lavish. I don't know what your frame of reference is but this is what we do on a normal weekend if we have no plans too, just with a smaller group and withot birthday cake to eat.

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