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AI is a technology not a product

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Re: AI is a technology not a product

#31
Why is every consumer hardware company sleeping on AI? The best product is Openclaw and it is embarrassing.

Today I wanted to book a public transport ticket in Germany but it was simply too hard to keep copy pasting screenshots from the app to ChatGPT. This seems to be a very easy problem to solve and standardise at the OS level but no one seems to want to do it.

I agree its not a totally different "product" but does require some thought. Apple can't sleep on this.

Re: AI is a technology not a product

#32
post #2

Steve already gave away the secret [1] (must watch) a long time ago: "You have to work backwards from the customer experience." AI was never going to be on Apple's roadmap in a significant way because it's in their DNA to differentiate technology from products. [1] https://youtu.be/oeqPrUmVz-o?si=ndUU1H5D3pNifWss

"Working backwards" is also, famously, Amazon's philosophy. It's one of my most cherished takeaways from working there.

Once I extracted the medicine from the poison I am very glad that Amazon was my first corporate work experience. Many of the leadership principles and cultural norms there are actually very good ideas when not taken to extremes.

I remember my first meeting I went to at another company that was just a guy talking with a PowerPoint. I couldn’t believe we didn’t have the data or time to ask probing questions. We’re just supposed to take this guy for his word? Crazy

Re: AI is a technology not a product

#34

Agreed. The ideal implementation of AI for Apple is probably to finally make Siri work. This isn’t necessary fancy, just let me set some calendar events without knowing the magic words or tell it to open Overcast and play the new Gastropod episode. Better yet, for power users, let me set up reusable shortcuts using natural language. The most important part of this is it doesn’t necessarily feel like AI. The user does…

> ideal implementation of AI for Apple is probably to finally make Siri work Wouldn't the simplest solution be to auction off Siri's back end the way Apple does Safari's search bar in iOS?

No, because what Siri does needs to be tightly integrated in ways that search does not.

Re: AI is a technology not a product

#36

I totally agree - the phone as a form factor is not going away. People are always going to want to have a mobile communicator/computer, and want one with a screen and all-day battery life. The phone is not going to be replaced by smart glasses or some other wearable or screen-less pocket device. It may well be that the user interface of your "phone", and how you use it, changes over time as we progress toward AGI, bu…

> the phone as a form factor is not going away It's not going away in the next few years. Which means Apple doesn't have to rush to release an AI product for the sake of it à la Giannandrea.

That's really the point of the article. As long as the phone is the (or at least a significant) conduit for our use of AI technology, Apple is in a good spot, and it's the same spot where they have historically done very well.

Re: AI is a technology not a product

#37
If capable humanoid robots are really closer than most people think, I'd be surprised if Apple isn't exploring them. That may be the counterexample to "AI is not a product": a physical AI product where hardware, sensors, UX, privacy, and integration matter as much as the model.

Re: AI is a technology not a product

#38

I totally agree - the phone as a form factor is not going away. People are always going to want to have a mobile communicator/computer, and want one with a screen and all-day battery life. The phone is not going to be replaced by smart glasses or some other wearable or screen-less pocket device. It may well be that the user interface of your "phone", and how you use it, changes over time as we progress toward AGI, bu…

I think the vision of pocket assistant versus discrete apps is very much Apple. Remember the original iPhone had no app store. The app store is kind of a pain to deal with. If I had to bet, this starts with Apple pivoting Swift Playground into Playground releasing it across all devices. The programming language becomes invisible. The live canvas is the document.

Re: AI is a technology not a product

#39
post #37

If capable humanoid robots are really closer than most people think, I'd be surprised if Apple isn't exploring them. That may be the counterexample to "AI is not a product": a physical AI product where hardware, sensors, UX, privacy, and integration matter as much as the model.

In that case the robot as a whole is the product and the model is just a part of the technology making it possible.

That’s the thing; the LLM itself - the chat window - can’t be the whole product for an industry. It’s a technology that you build things with.

Re: AI is a technology not a product

#40

Agreed. The ideal implementation of AI for Apple is probably to finally make Siri work. This isn’t necessary fancy, just let me set some calendar events without knowing the magic words or tell it to open Overcast and play the new Gastropod episode. Better yet, for power users, let me set up reusable shortcuts using natural language. The most important part of this is it doesn’t necessarily feel like AI. The user does…

> ideal implementation of AI for Apple is probably to finally make Siri work Wouldn't the simplest solution be to auction off Siri's back end the way Apple does Safari's search bar in iOS?

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