I have a new personal policy of avoiding any products that advertise to me blatantly. Yes, use these trucks, force me to watch the ads and help me avoid these products forever.
A digital billboard company has the technology to make 3D ads on moving trucks
31–40 of 53 posts
Re: A digital billboard company has the technology to make 3D ads on moving trucks
#32Ignoring whether the 3D effect is good or not, moving video on a moving billboard in moving traffic is a terrible idea which should be banned.
Re: A digital billboard company has the technology to make 3D ads on moving trucks
#33What could a movement to directly punish advertisers look like? Ones who pass a certain threshold of ruining the venue they're sponsoring or generally worsen a community, online or off. Why do they get a pass, no matter how far they encroach on ruining environments and institutions?
When lawful jerks become enough of a problem a common approach is to outlaw the worst of their jerk-y behavior. The state is set up to collect and investigate complaints, issue sometimes-escalating fines, hear appeals, etc., all on behalf of we the people, so that another organization doesn't have to manage doling out "punishment". For example, my state doesn't have billboards, because they're illegal here and that l…
I imagine that a thrown scooter would do the trick
Re: A digital billboard company has the technology to make 3D ads on moving trucks
#34Re: A digital billboard company has the technology to make 3D ads on moving trucks
#35They are bog standard 2D flat panels with 3d scenes on them to anyone wondering how they can possibly work. The billboard ads on buildings shown in the article are also 2d. They look really bad in person unless you close one eye and watch exactly at the intended perspective (or instagram it with a misleading “omg wow new 3d billboards” caption as many do).
To be fair, the companies that install these often choose locations where large amounts of people are exiting or encountering the billboard at the intended angle.
The trick also works much better if it's a surprise (your brain doesn't have time to overanalyze) and in a position that is at a sharp angle.
So, exiting a train station, for example.
The animators and designers also perform a lot of tricks (such as parallax tricks and cinematic framing) to really sell it. For example https://www.youtube.com/shorts/-YKfFEL1vjg
Re: A digital billboard company has the technology to make 3D ads on moving trucks
#36If I find myself in a jury panel for someone who took a hammer to these, I already know im voting not guilty, and recommending they get keys to the city.
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Re: A digital billboard company has the technology to make 3D ads on moving trucks
#37I was under the impression that it was illegal to have any kind of light emitting signage on a moving vehicle. Does this vary by jurisdiction?
For trucks, it varies by the trip. There is county/locality, state and federal jurisdiction.
Operators are adept at gaming the system. From Chinatown busses that use sequences of shell companies, to operators who operate out of friendly locales in a limited radius.
Re: A digital billboard company has the technology to make 3D ads on moving trucks
#38The real question is, how long before the driver of one of these trucks is itself distracted and causes an accident.
Re: A digital billboard company has the technology to make 3D ads on moving trucks
#39> And they sure are effective—it’s very difficult to walk by a billboard that appears to be popping out of the wall without being captivated by it.
This isn't really how they work, in my experience. In reality, people on the street who are interested in seeing the billboard attempt to gather at a single vantage point where the illusion works. If you stand anywhere else on the sidewalk, the image becomes distorted, and the illusion breaks.
My guess is that the trucks in question exploit the fact that when I'm driving behind one of them, I'm stuck at that single vantage point where the illusion works.
Re: A digital billboard company has the technology to make 3D ads on moving trucks
#40Ignoring whether the 3D effect is good or not, moving video on a moving billboard in moving traffic is a terrible idea which should be banned.
In Asia these things have been around for decades -both for regular advertising but also for political advertising. That said, I would not be against banning them stateside. We already have too many ads.