I think Barlow, like all counter culturalists or hippies, was first and foremost a romantic. Him entering the new information age only after leaving his farm in -87 is quite apocryphal - dude hanged out at Warhol’s Factory and wrote songs for Grateful Dead for crying out loud. He is cleverly using the romantic image of Wild West and the Cowboy criticising its commercialisation while at the same time claiming its authenticity to himself and using it for his own purposes to market something else than cigarettes. It’s not necessarily a bad thing, but it is what it is.
I was driving on a work trip in the rural regions of my country passing a railway crew. They were replacing the tracks I had been laying there as part of a crew some 15 years ago. I liked the outdoors, being middle of the literal nowhere middle of a bright summer knight, the manual labour, the fact that you were constantly up against the elements, even the rain, cold, scorching heat. I didn’t own a smart phone back then and little use it would have been with no connection. So I know a little bit what Barlow writes about.
Now I earn my weeks salary laying down railway tracks by driving 250km to punch bunch of digits into a machine to make it connect to a network and then driving back. The great planes were taken over by robber barons, oil titans, mining companies, the Rockefellers and Hearsts, the Electronic Frontier is now filled with barbed wire and information mines by the new Cyber Industrialists of the likes of Zuck, Bezos, Altman, Musk. Barlow is a Marlboro man of the Electronic Good Ole Days gone past.
I don’t really have a point. You can still go and run in the rain or snow, you can carve things out wood or fix things with your own hands. You can remove yourself - you must - from these virtual madhouses Meta etc. shove your face constantly and try to find your own tribe elsewhere. You can install Linux on old machine and start coding your own tools in C or Python without language models doing your thinking for you. The world is full of great books and great art accessible 24/7 for free, if you know where to look for.
You can be free still. But lamenting after the last cowboy won’t help. We must accept that we live in two worlds constantly today. Schizoid as it might be, having our toes dug into the moist dirt might keep us sane in the maddening glass world of the virtual casino the world has become.