Personally, my use of Prime is significantly different than Netflix. I've rarely used Prime free content, but I have rented a number of recent movies and "bought" a few recent seasons of TV shows. Off the top of my head, Amazon has collected more cash from me for video streaming in the last 6 months than Netflix, but I've been consuming probably 10x more data from Netflix. I wonder if / how Hastings comparison accoun…
Reed's point is, I assume, that Amazon is paying/will pay approximately $1B to license content for prime streaming, not ppv content. Is the availability of prime streaming a factor in you choosing Amazon PPV vs, say, Apple?
That's the thing...
I don't see how Hastings would have any way to separate the two considering Amazon content can be both.
For example, anyone can rent RAN for $2 or buy it for $10 while Prime subscribers can stream it free. Of course, you can also buy a half a dozen physical formats from Amazon as well.
Netflix is a completely different service.
Therefore, I wonder how relevant Reed's "They outbid us and we bid X" assessment of Amazon's costs could be.
Obviously, he's far from certain with the half a billion dollar spread present in his estimate and all.
>Is the availability of prime streaming a factor in you choosing Amazon PPV vs, say, Apple?
I imagine it's a combination of several things...
1) I've been a Prime subscriber for 6 years and Amazon has never let me down in terms of service at any level. 2) I've had a few Apple devices over the years, but never bought into the ecosystem at all. 3) It's only recently (3 or 4 years) that I've really bought into digital goods at all. I have a bunch of music on Amazon MP3 and they started pushing the video service right around the time I outfitted my house with a bunch of Rokus.