It’s always been interesting to me that multi-million and even billion dollar tech companies don’t have perfect websites in terms of UX. Just last night I was helping my GF set up an ad for her job on LinkedIn. The UX was terrible. Like awful and basic things like save and exit were completely broken. Meanwhile LinkedIn makes what percentage of their revenue through ads? Same with google ads. It’s like these products…
UX is really, really hard - and for some reason still not fully respected as a discipline.
You have to go back to when it was called HIC (Human–computer interaction) to find people who weren't completely brain-dead or ad-pilled when it came to design, did actual work and research trying to make better designs, and thus were at least somewhat respected.