Earlier quoted context omitted.
Because very large share of market now are datacenters. Difference from desktop is dramatic - for desktop really acceptable very simple chips with bad energy efficiency, but DCs already deal with extremely high power consumption, as they typically "compress" so much consumption in one rack, that constantly working near to physical constraints.
You can't make desktop computer 4 times larger but there's very little preventing you form putting 4 racks where you had 1 before. If the floor space is the expensive part of data center then probably some incentives are misaligned.
Surely you don't believe that the entire chip industry had not thought of "wait what if we just make the chips bigger".