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Cloudflare Email Service

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Re: Cloudflare Email Service

#31
post #27

$0.35 per 1,000 emails it's fair pricing. Looks better than fixed $20 for Resend.

Yep, and I'm both a Cloudflare and Resend customer. I like Resend, a lot, but this is probably something I can't pass up, especially if it does what it says on the tin

Resend will change the pricing - guaranteed. Not sure how soon but I'd expect very soon.

Re: Cloudflare Email Service

#34
https://developers.cloudflare.com/email-service/reference/po...

Cloudflare is very transparent about their prefixes and reverse DNS, which is generally a good thing for the ecosystem! But it makes it trivial for operators who want to block the entire service, and extremely bad for Cloudflare's deliverability.

And while there are many open blacklists which I have no doubt Cloudflare monitors, there are many (including soft spam-classification signals) that are proprietary and difficult/impossible to monitor other than by watching rates of actual customer/prospect replies and engagement.

Amazon SQS has similar dynamics, and its reputation is far from stellar.

(If the Cloudflare team is reading this, and I'm missing an on-ramp to a company purchasing dedicated IPs with distinct PTR records, I do apologize! I'm not seeing documentation about this, though.)

Re: Cloudflare Email Service

#35

A classic "the tragedy of the commons" with the SMTP protocol. When the cost of spamming is near 0.00, all open platforms will be abused to the tilt. We have seen the email channel get less and less reliable with our own clients (password recovery, notifications and etc). This might evolve into a couple of oligopolies (Microsoft 365 Outlook, Google Gmail, may be some legacy email providers like Yahoo) and if you want…

I'd be happy if we at least started punishing the large, well known and established companies for spamming us...

...you know the one, where you have email preferences, and you only have "new messages" and "commercial offers" in the settings, and you uncheck the "commercial offers" and think you're sae. Then you get a spam email from them... check the preferences again, and there's a "new product notification" preference, checked by default, and you uncheck that too. Bam! another spam! "personalized offers" option appeared, check by default. "limited time offers". "value deals", etc.

Re: Cloudflare Email Service

#37

A classic "the tragedy of the commons" with the SMTP protocol. When the cost of spamming is near 0.00, all open platforms will be abused to the tilt. We have seen the email channel get less and less reliable with our own clients (password recovery, notifications and etc). This might evolve into a couple of oligopolies (Microsoft 365 Outlook, Google Gmail, may be some legacy email providers like Yahoo) and if you want…

I don't think the protocol is necessarily the problem. For example we don't say the HTTP protocol is the problem when spammers abuse website comment forms or forums, we say it's the server on the other side.

I think the answer is somewhat the same as where we've gone with many HTTP servers: proof of work. Just like Captcha and more recently Cloudflare turnstile required you complete a task before you'd be able to access as website, senders should be required to complete a task before you'll accept their email.

It can even be a sliding scale: the higher you want the chances of the recipient seeing it to be, the more work you need to do.

However this also break emails considered "legitimate" by businesses, like marketing newsletters and other nonsense, which is why it'll likely never happen.

Re: Cloudflare Email Service

#38

A classic "the tragedy of the commons" with the SMTP protocol. When the cost of spamming is near 0.00, all open platforms will be abused to the tilt. We have seen the email channel get less and less reliable with our own clients (password recovery, notifications and etc). This might evolve into a couple of oligopolies (Microsoft 365 Outlook, Google Gmail, may be some legacy email providers like Yahoo) and if you want…

I've gotten my email routed to spam even though it never left the Google cloud. They don't say, "Gosh, this is coming from inside the house. Therefore it's trustworthy." Nope. The push legit mail from other Google hosted domains into spam without a second thought.
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