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After 20 years I turned off Google Adsense for my websites (2025)

blog.ericgoldman.org

31–40 of 166 posts

Re: After 20 years I turned off Google Adsense for my websites (2025)

#31
post #19

"I never saw most of the offending ads because of my adblocker, so I didn’t notice the changes or experience any irritation personally. " -------- If you run a website that serves ads, whitelist it in your adblocker so you can see what your own damned site looks like to people who are still rawdogging the world wide web.

Most people who ran AdSense were extremely careful not to look at the ads on their own site, because Google might flag them for intentionally inflating clicks or views.

Re: After 20 years I turned off Google Adsense for my websites (2025)

#32
post #5

I do find it interesting that the author specifies they use an ad blocker whilst also wanting to view the industry 'from the inside'. I'm not sure there isn't a level of hypocrisy there, albeit understandable. As staunchly anti-advertising, I wouldn't include advertising on anything I publish personally, but then I also don't publish anything, so I have no pressure to change my stance. I think I've convinced myself t…

Well, I think either way, Internet ads are dead for the most part. They have been dead for many years now. They started exactly the same way and went through the same flow. There were all kinds of ads: ads to install junk, ads that were totally misleading, ads that were very sexual in nature just to tempt users into clicking them, and ads that were totally irrelevant to the topic of the website or the user's interest…

ads definitely aren't dead. Though ads on random networks like adsense probably are because the quality of traffic is horrendous. Basically every beginner adwords guide will have you disable network traffic(turn off adsense).

Advertising direct on sites is still very valuable.

Re: After 20 years I turned off Google Adsense for my websites (2025)

#33
post #13

Several years ago, I ran a niche hobbyist website and incorporated Adsense (because why not?!?). The site featured a fuzzy search function since it referenced tens of thousands of named parts. The search result page would echo the (sanitized) search term followed by the matching results - along with recent search terms in the right sidebar. One day, some spambot hit the site and started searching for terms like "meso…

Every person and company I know who had an Adsense account was banned and not paid. Two of them were banned for terms violations which were things Google reps told them to do. Endless conspiracy theories on this, no idea.

Re: After 20 years I turned off Google Adsense for my websites (2025)

#35
post #31
post #19

"I never saw most of the offending ads because of my adblocker, so I didn’t notice the changes or experience any irritation personally. " -------- If you run a website that serves ads, whitelist it in your adblocker so you can see what your own damned site looks like to people who are still rawdogging the world wide web.

Most people who ran AdSense were extremely careful not to look at the ads on their own site, because Google might flag them for intentionally inflating clicks or views.

When I was a teen, like, 15 years ago or so, my Google Ads account got permanently banned because I made the mistake of clicking on my own ad. :)

Re: After 20 years I turned off Google Adsense for my websites (2025)

#36
post #12

There’s an interesting conversation to be had about ad sponsorship on web content when the share of people just getting summarized results from {LLM chatbot of choice} is increasing and siphoning actual views.

The conversation should be about the fact that the advertising won't disappear, it will inevitably move to LLM output where it will be seamless/unblockable and undisclosed.

There's a law of conservation (or growth, really) of ad impressions.

Re: After 20 years I turned off Google Adsense for my websites (2025)

#37
post #8

Aren't most people using ad blockers these days, making the revenue that one can generate with ads trivial unless traffic is enormous?

You would be surprised to how little people use adblockers. Old data, but on my country for a major tech website, the number was 13%.

Re: After 20 years I turned off Google Adsense for my websites (2025)

#38
> Nor is it an argument that companies can’t do better jobs within their own content moderation efforts. But I do think there’s a huge problem in that many people — including many politicians and journalists — seem to expect that these companies not only can, but should, strive for a level of content moderation that is simply impossible to reach.

The three problems I see are:

1. People who imagine content moderation prohibitions would be a utopia.

2. People who imagine content moderation should be perfect (of course by which I mean there own practical, acknowledged imperfect measure. Because even if everyone is pro-practicality, if they are pro-practicality in different ways, we still get an impossible demand.)

3. This major problem/disconnect I just don't ever see discussed:

(This would solve harms in a way that the false dichotomy of (1) and (2) do not.)

a) If a company is actively promoting some content over others, for any reason (a free speech exercise, that allows for many motives here), they should be held to a MUCH higher standard for their active choices, vs. neutral providers, with regard to harms.

b) If a company is selectively financially underwriting content creation, i.e paying for content by any metric (again, a free speech exercise, that allows for many motives), they should be held to be a MUCH higher standard, for their financed/rewarded content, vs. content it sources without financial incentive, with regard to harms.

Host harbor protections should be for content made available on a neutral content producer, consumer search/selection basis.

As soon as a company is injecting their own free speech choices (by preferentially selecting content for users, or paying for selected content), much higher responsibilities should be applied.

A neutral content site can still make money many ways. Advertising still works. Pay for content on an even basis, but providing only organic (user driven) discovery, etc. One such a neutral utility basis, safe harbor protection regarding content (assuming some reasonable means of responding to reports of harmful material), makes sense.

Safe harbors do not make sense for services who use their free speech freedoms to actively direct users to service preferred content, or actively financing service preferred content. Independent of preferred (i.e. the responsibility that is applied, should continue to be neutral itself. The nature of the companies free speech choices should not be the issue.)

Imposed selection, selective production => speech => responsibility.

Almost all the systematic harms by major content/social sites, can be traced to perverse incentives actively pursued by the site. This rule should apply: Active Choices => Responsibility for Choices. Vs. Neutrality => Responsible Safe Harbor.

This isn't a polemic against opinionated or hands-on content moderators. We need them. We need to allow them, so we have those rights to. It is a polemic against de-linking free speech utilization, from free speech responsibility. And especially against de-linking that ethical balance at scale.

Re: After 20 years I turned off Google Adsense for my websites (2025)

#39
post #13

Several years ago, I ran a niche hobbyist website and incorporated Adsense (because why not?!?). The site featured a fuzzy search function since it referenced tens of thousands of named parts. The search result page would echo the (sanitized) search term followed by the matching results - along with recent search terms in the right sidebar. One day, some spambot hit the site and started searching for terms like "meso…

It's been like 10 years since I worked in the space but I'm pretty sure showing adsense on search results like that has been against the tos for a very long time unless you get a specific search feed(which is basically impossible these days and even 15 years ago was limited to companies like ask.com)

Interesting. It seems like a ToS violation would have been worthy of a warning and revoking the offending earnings, but nope, it was no mercy or review.

Re: After 20 years I turned off Google Adsense for my websites (2025)

#40
post #33
post #13

Several years ago, I ran a niche hobbyist website and incorporated Adsense (because why not?!?). The site featured a fuzzy search function since it referenced tens of thousands of named parts. The search result page would echo the (sanitized) search term followed by the matching results - along with recent search terms in the right sidebar. One day, some spambot hit the site and started searching for terms like "meso…

Every person and company I know who had an Adsense account was banned and not paid. Two of them were banned for terms violations which were things Google reps told them to do. Endless conspiracy theories on this, no idea.

I am guessing these companies were not big enough to make enough of a fuss and have a good legal team? Google likes making money, and if there is the slightest reason to not have to pay someone, then they are gonna make use of that reason. Might even make it onto someone's KPI list of "prevented fraud".
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