I think the cult of personality always backfires, pun intended. Our company biggest product was a celebrity making fun commercials for the actual product. Works wonders. Personally I don't have a problem with him, I enjoyed his movies in the past. But not everybody does. Internally, the company tried to push this cult so deeply that it was part of the hiring process, part of the onboarding, even obscured some of the CEOs messaging. And you wonder, what happens when you hire someone who doesn't like this celebrity?
Many of us are mature enough to follow the principle of, "if you don't have something nice to say, don't say anything." But not so when you have young developers flowing in and out of the company. In one of the town halls, a 24 year old dev, was put on a mic, and simply said, "I don't like X, he is super annoying, why do we keep plastering his face everywhere."
I've never seen an entire company freeze before. There was no way forward, no way backwards. The script had been broken. The dev, thinking he wasn't heard properly, sent the same message in our townhall slack channel. I did what I believe 90% of other people did. I screenshoted it.
The kid got another job a few months after. For once we saw the emperor wore no clothes.
Edit: million typos
Edit 2: in case it wasn't clear, no was not fired, he just found another job.