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Font Smuggler – Copy hidden brand fonts into Google Docs

brianmoore.com

31–40 of 86 posts

Re: Font Smuggler – Copy hidden brand fonts into Google Docs

#31
post #20

Earlier quoted context omitted.

It doesn't matter on the corporate identity either.

It may not matter to you, but in this circumstance, your opinion doesn’t matter.

It only matters to the designers. The users don't care which sans-serif font the designers picked, they all look the same.

Re: Font Smuggler – Copy hidden brand fonts into Google Docs

#32

I love how all these 'brand' fonts look indistinguishable to an untrained eye and still brain-frying-bordedom-inducingly close to each other to someone like me who actually studied & worked in typography. Related: https://eidosdesign.substack.com/p/why-every-brand-looks-the...

that's because a ton of them are just off the shelf fonts they had someone make minor changes to

Re: Font Smuggler – Copy hidden brand fonts into Google Docs

#33
post #2

Whoa. How does this work? One of the major issues we had at my previous company weaning people off of powerpoint (to google docs) was brand fonts. Ours, of course. A lot of what is considered brand identity in presentations comes from fonts, which makes Google Docs Slides a non-starter for many unfortunately. (we ended up making them in powerpoint and using the Google Docs compatibility mode with pptx).

copy/paste doesn't tell you much - here's the text/html content they put on your clipboard if you're curious. Apparently GDocs supports this out of the box, just hides it from the selection box. Which makes sense given that it doesn't support any font.

I just stole Facebook Sans

Re: Font Smuggler – Copy hidden brand fonts into Google Docs

#34

Earlier quoted context omitted.

It may not matter to you, but in this circumstance, your opinion doesn’t matter.

It only matters to the designers. The users don't care which sans-serif font the designers picked, they all look the same.

It’s subtle, but attention to detail all around will add up to something that looks polished. I appreciate that as a user, at least

Re: Font Smuggler – Copy hidden brand fonts into Google Docs

#35
post #18

Received DMCA takedown notices for a paid font I used for my wife’s interior design website that she liked but we didn’t pay for because…I’m lazy. I was surprised to receive the DMCA (it is hosted on GitHub Pages). I ignored the emails because…I’m lazy. They (GitHub) eventually took down the repository (and site). So I swapped to another font and I don’t think my wife noticed. I think all of this was still easier tha…

Out of interest, did you rename the font prior to use? I'm curious how they found it. You can also just stick them in a font-editor and re-export "as your own font" with some minor tweaks. Not that you should, of course.

You really should pay, especially for work by small foundries.

Making a typeface takes a tremendous amount of work. The financial upside is extremely hard to justify.

I think non-designers underestimate the amount of effort required by an order of magnitude. I put it in the territory of building indie games. Potentially years of your life go into it, and it's a huge problem if everyone pirates your work.

Re: Font Smuggler – Copy hidden brand fonts into Google Docs

#36

Earlier quoted context omitted.

It may not matter to you, but in this circumstance, your opinion doesn’t matter.

It only matters to the designers. The users don't care which sans-serif font the designers picked, they all look the same.

The designers are generally the ones doing and watching presentations on design. They are also the users of the office suite in this case.

Re: Font Smuggler – Copy hidden brand fonts into Google Docs

#37

Earlier quoted context omitted.

It may not matter to you, but in this circumstance, your opinion doesn’t matter.

It only matters to the designers. The users don't care which sans-serif font the designers picked, they all look the same.

Fine, I’ll take the bait. If this is true, then why isn’t everything in the world Arial/Helvetica?

Re: Font Smuggler – Copy hidden brand fonts into Google Docs

#38

Earlier quoted context omitted.

Out of interest, did you rename the font prior to use? I'm curious how they found it. You can also just stick them in a font-editor and re-export "as your own font" with some minor tweaks. Not that you should, of course.

You really should pay, especially for work by small foundries. Making a typeface takes a tremendous amount of work. The financial upside is extremely hard to justify. I think non-designers underestimate the amount of effort required by an order of magnitude. I put it in the territory of building indie games. Potentially years of your life go into it, and it's a huge problem if everyone pirates your work.

>You really should pay, especially for work by small foundries.

You can't copyright the alphabet.

>and it's a huge problem if everyone pirates your work.

I've never pirated a font. Not once have I boarded a ship in the middle of the ocean, gun in hand, taking the crew and cargo of typography hostage.

But more seriously, I acknowledge that it's a problem. It's just not my problem.

Re: Font Smuggler – Copy hidden brand fonts into Google Docs

#39
I didn't know that many brands had their own bespoke fonts. Especially the less prominent players like Colgate or Korean Air. Was this caused by normal font licensing being so restrictive or expensive that they just decided to hire someone to make a font just for them, or design teams insisting that this sans serif that looks almost like all the others (but not quite) is essential to their design?

Re: Font Smuggler – Copy hidden brand fonts into Google Docs

#40

Earlier quoted context omitted.

You really should pay, especially for work by small foundries. Making a typeface takes a tremendous amount of work. The financial upside is extremely hard to justify. I think non-designers underestimate the amount of effort required by an order of magnitude. I put it in the territory of building indie games. Potentially years of your life go into it, and it's a huge problem if everyone pirates your work.

>You really should pay, especially for work by small foundries. You can't copyright the alphabet. >and it's a huge problem if everyone pirates your work. I've never pirated a font. Not once have I boarded a ship in the middle of the ocean, gun in hand, taking the crew and cargo of typography hostage. But more seriously, I acknowledge that it's a problem. It's just not my problem.

Legally, typeface designs do not receive protection (which is based on idiotic declarations like “you can’t copyright the alphabet”) but digital font files are considered programs and thus are able to be protected as IP.¹ You can try to justify the theft to yourself but somewhere there’s an individual (or on some occasions many individuals) who spent a long time making decisions about how that typeface should look and choosing the best points to turn it into splines to describe the shape and you decided that your laziness trumps their work.

1. I would note that bitmap fonts do not receive the same protection as Type 1 or OTF fonts.

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