Interesting that the pledge is about fast growing vs normal growing chicken. Does the UK not have the overcrowded cage conditions we have here in the US? The complaint is about these companies not wanting to reduce their profit margins, but how slowly do the other chickens grow? Are we doubling maturity time or increasing it by 10%? Doubling would probably impact consumer prices beyond what could be absorbed by elimi…
Here in Norway the two largest producers are moving[1][2] from Ross 308 to Rustic Gold[3]. They live roughly 40-50% longer. The third largest has already moved[4] to the hybrid Hubbard JA 878, with similar growth.
However it's also easier to get the slow-growing chickens larger without health issues, roughly 25% according to this[5], so it turns out you might need fewer chickens to produce the same amount of meat. And thus the economics might not be as bad as it looks at first glance.
That's for Norway though, perhaps it's different elsewhere.
[1]: https://www.nortura.no/b%C3%A6rekraft-i-nortura/omsorg-for-m...
[2]: https://kommunikasjon.ntb.no/pressemelding/18709900/coop-tra...
[3]: https://aviagen.com/eu/brands/rowan-range/products/rustic-go...
[4]: https://dyrevern.no/landbruksdyr/kraftig-velferdsloft-for-no...
[5]: https://www.norsklandbruk.no/den-vanskelige-okonomien-i-a-by...