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Luce: First Electric Ferrari

ferrari.com

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Re: Luce: First Electric Ferrari

#34

Post by kristjansson »

throw03172019 wrote: post #19

Is there a market for a $400,000+ electric sports car? For me, the excitement of a Ferrari, Lamborghini, etc is the engine and the sound.

Tesla Roadster took a bunch of preorders at $50-250k down almost a decade ago, More recently, Taycan did reasonable-ish volume at $100-200k/unit. There (at least once was) a market for such things. Its definitely not the same market as ICE super/hypercars, but there are some that might enjoy a silent, luxurious car with a sub-2 0-60 as a complement to other cars in the garage.

Re: Luce: First Electric Ferrari

#35

Post by hnav »

throw03172019 wrote: post #19

Is there a market for a $400,000+ electric sports car? For me, the excitement of a Ferrari, Lamborghini, etc is the engine and the sound.

They've been going to turbos in all but their flagships so they generally don't sound all that exciting anyway. Lambo literally draped their styling over a VW/Porsche parts-bin crossover SUV and all the influencers flocked to it. The person who appreciates the high-rpm wail of old timey, power-dense engines is not the same person who drops half a million on a car anymore.

Re: Luce: First Electric Ferrari

#36

Post by benbojangles »

I love it, first ferarri that i have said "I want one". I have been an ev driver for over a decade and have no regrets, it has improved my life. The mental health benefits of driving an almost silent vehicle are completely over looked, the addiction to a vibrating noisy gas engine we find quite frankly bizarre in 2026, it is old technology, outdated, and becoming lost in history and thank you to the lithium cell.
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