This feels like they want to use trademark law to prevent third-party products. You can't legally produce the screws without baiscally copying the BMW logo onto it. I don't know if a similar argument would hold water for the drivers though.
BMW's Newest "Innovation" Is a Logo-Shaped Middle Finger to Right to Repair
31–40 of 79 posts
Re: BMW's Newest "Innovation" Is a Logo-Shaped Middle Finger to Right to Repair
#32Earlier quoted context omitted.
Nearly zero chance of them doing that at production volumes though.
Why not? A properly set up CNC machining center would turn those out by the bucketload. That's precisely the sort of thing that BMW does regularly with exterior details, no reason why they couldn't do it for a batch of bolts.
If this were a production run of a few dozen super high grade aerospace donkey dicks with five shoulders and four pockets, an oil channel, a precisely engineered break point and a 12-step heat treat process I'd say yeah, make it on your Swiss lathe with live tooling or bajillion axis VMC or whatever.
But this looks to be a simple small, probably cosmetic or otherwise low-ish strength stainless or chromed fastener that BMW probably wants a few hundred thousand of. You'll be time, money, labor, frustration, managerial nitpicking, just about everything, ahead to just have the fastener industry and their existing expertise make it for you. The "bespoke" drive, the custom branding, those are all known-knowns to those guys. They'll whip up tooling for their screw machines and fill the same bucket in 1/20th of the time.
https://www.youtube.com/watch?v=WJvQZko8uiU
Edit: replaced video link with better one. Obviously there's fiddle fucking around they're not showing and they're mix and matching footage of different products but the speed things move once you've got it all set up is broadly accurate. A whole bunch of these steps would be skipped or altered for a stainless fastener.
Re: BMW's Newest "Innovation" Is a Logo-Shaped Middle Finger to Right to Repair
#33Earlier quoted context omitted.
Nearly zero chance of them doing that at production volumes though.
Why not? A properly set up CNC machining center would turn those out by the bucketload. That's precisely the sort of thing that BMW does regularly with exterior details, no reason why they couldn't do it for a batch of bolts.
Re: BMW's Newest "Innovation" Is a Logo-Shaped Middle Finger to Right to Repair
#34I'd be interested to know how BMW manufactures those screws. The patterns in the metal in the image suggest the entire hole was drilled out? The deepest part has circular marks inside that looks like the marks left by a facing tool on a lathe or similar. Then I guess the two wedges were inserted and the whole screw faced?
Here’s a good video that eli5’s the difference between a Swiss screw machine and conventional CNC.
https://youtu.be/y3y0tATB0lg?si=pkYDT3BV0-6C-aq5
And here’s a video with a high quality soundtrack that shows how the machine combines automatic lathe cuts, mill cuts, and thread rolling without changing machines, swapping cutters, or re-fixturing the work.
https://youtu.be/MPAK5I1HJAw?si=fnMmjDp6ydYSDbfH
And if you need some specialty fasteners made and have an unlimited budget I can reccomed these folks.
Re: BMW's Newest "Innovation" Is a Logo-Shaped Middle Finger to Right to Repair
#35Correct bit for screwdriver available on AliExpress 5 minutes after the bolt is available for public.
Re: BMW's Newest "Innovation" Is a Logo-Shaped Middle Finger to Right to Repair
#36BMW: The Ultimate Asshole Machine.. now with more assholery to assholes too! (Their motorcycles had a better rep until now.)
https://www.advrider.com/f/threads/crash-in-destruction-bay-...
Re: BMW's Newest "Innovation" Is a Logo-Shaped Middle Finger to Right to Repair
#37I'd be interested to know how BMW manufactures those screws. The patterns in the metal in the image suggest the entire hole was drilled out? The deepest part has circular marks inside that looks like the marks left by a facing tool on a lathe or similar. Then I guess the two wedges were inserted and the whole screw faced?
Re: BMW's Newest "Innovation" Is a Logo-Shaped Middle Finger to Right to Repair
#38If they really wanted to screw (pun, sorry) with repairability (and at significant cost to themselves), I guess they could start making their own taps and dies for nonstandard threads you can't buy anywhere else. Wouldn't stop them from being unscrewed, though.
Re: BMW's Newest "Innovation" Is a Logo-Shaped Middle Finger to Right to Repair
#39Correct bit for screwdriver available on AliExpress 5 minutes after the bolt is available for public.
And that would violate both BMWs Trademark and Patent, which at least in Switzerland could mean having to pay BMW damages and get fined for importing counterfeit goods.
Re: BMW's Newest "Innovation" Is a Logo-Shaped Middle Finger to Right to Repair
#40BMW resale values make it very clear: these cars are actively hostile (in many many ways) to their owners the second they go out of warranty. Pity, their interiors are lovely. In the long term, is this strategy going to work out for them? I won't buy another one. I know... anecdata :)
A friend of mine used to buy the first model of any new and hot BMW. He'd know the specs better than the sales people and he spent a fortune on them. They also spent more time in the shop with electrical gremlins than any car that I've ever seen. One of our employees insisted on a Mini, which is also BMW as their lease car. No other car we had had that much trouble. BMW is a crap brand that used to make very good car…
German government will do everything possible to prevent these companies from failing, no matter how bad the situation gets. This means that current management can simply apply the "next quarter" strategy without any realistic downside.