This is something I find fascinating about TikTok: on that platform you literally get a few seconds to catch the attention of your audience before they skip to the next video. You can't just find one hook that works and reuse it forever because people will get bored of it - including if that hook is heavily used by other accounts. This makes TikTok a fascinating brute-force attack on human psychology, with literally…
It’s so addictive but so soul destroying. I feel dirty after spending time on that platform. The term brainrot fits perfectly.
First, make me care
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Re: First, make me care
#32> When writing, first, make the reader care, one way or another. Because if I am not hooked by the first screen, I will probably not keep reading—no matter how good the rest of it is! Keeping the reader glued to the screen is not the primary goal of writing. This artificial goal pollutes the connection between writer and reader. It makes them buyer and seller and rewards sales tactics. You don't write for the reader.…
This is common advice in English classes and it predates the World Wide Web (and likely the Internet).
Hook them in the first few sentences or lose them.
And yes, of course, it does depend on who the intended audience is. You wouldn't do it in The New Yorker.
> You don't write for the reader. You write for yourself first. Readers sometimes, just happen to appreciate it about as much you do.
Depends very much on the medium. It's definitely not true that most professional writing is written for the author's sake. It is for an audience. Read books on writing and you'll often find the advice to cut out things if they won't interest the reader - no matter how valuable it is to you.
I myself struggle with this. Some years ago, I took a trip to my childhood home in another country after being separated for decades. Almost none of my friends from the time have been there in decades either. I made notes during the trip, and when I got back I started writing what I saw, and shared it with my friends who grew up with me. How various neighborhoods have changed. Anecdotes from my childhood tied to those places. And a lot more.
I got 30% done, and then decided to hold off sharing till I'd written the whole thing. I now have a first draft. It's the size of a proper book. It contains a lot of stuff that is of value to me, but likely not to most of the (small) audience. I know if I share it with them, chances are high no one will read it.
On the one hand, the stuff I wrote is highly valuable to me - it's become an unintentional memoir. But on the other hand, I do want to share quite a bit with my friends, and I know they'll value it if they actually read it.
I'll either have to cut a lot out, or write two versions (impractical).
The point being that even when you have a very limited audience, it is important to care about them and sacrifice your needs to an extent.
Re: First, make me care
#33This article succeeded spectacularly in making me want to know all there is to know about medieval Venice, that's for sure.
Re: First, make me care
#34Re: First, make me care
#35This is something I find fascinating about TikTok: on that platform you literally get a few seconds to catch the attention of your audience before they skip to the next video. You can't just find one hook that works and reuse it forever because people will get bored of it - including if that hook is heavily used by other accounts. This makes TikTok a fascinating brute-force attack on human psychology, with literally…
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Here's a guy who rigged a theremin and a hurdy gurdy up to Singer sewing machine and performs spectacular covers on it https://www.tiktok.com/@singersoundsystem/video/751772710192...
And here's someone living my dream, he moved to the Scottish Highlands to start a workshop creating mechanical sculptures inspired by my childhood heroes the Cabaret Mechanical Theater and he just made a piece for them! https://www.tiktok.com/@mechanicalcreations/video/7598189362...
Re: First, make me care
#36Earlier quoted context omitted.
This is part of why I hate TikTok so much. I recently started doing SiriusXM again a lot. The reason I do this is actually specifically because it gives me less choice than something like Spotify or YouTube Music. A lot of time when I do the autoplay of YouTube Music, if I don't like the song in the first 15-20 seconds, I skip it to something else. I eventually realized that a lot of songs that I end up really liking…
Check out KEXP and SomaFM. KEXP in particular is a great way to discover new music that you might not normally listen to. https://www.kexp.org/ https://somafm.com/
Re: First, make me care
#37This is something I find fascinating about TikTok: on that platform you literally get a few seconds to catch the attention of your audience before they skip to the next video. You can't just find one hook that works and reuse it forever because people will get bored of it - including if that hook is heavily used by other accounts. This makes TikTok a fascinating brute-force attack on human psychology, with literally…
It’s so addictive but so soul destroying. I feel dirty after spending time on that platform. The term brainrot fits perfectly.
Re: First, make me care
#38> When writing, first, make the reader care, one way or another. Because if I am not hooked by the first screen, I will probably not keep reading—no matter how good the rest of it is! Keeping the reader glued to the screen is not the primary goal of writing. This artificial goal pollutes the connection between writer and reader. It makes them buyer and seller and rewards sales tactics. You don't write for the reader.…
Problems arise when you move from one:one, to one:many communication. If you are trying to pass knowledge on to people you have no prior relationship with, you do need to attract their attention in a sea of options. If you actually have something important to say that other people need to hear, it does nobody any good for you to go unnoticed. In those circumstances, I don’t see anything wrong with taking Gwern’s advice.
Re: First, make me care
#39People our so tired of sensational intros and baiting questions which bury the actual lede up to the point where you discover it requires an annual subscription to find out the actual answer, that now it's actually counterproductive to start with an interesting "question".
It's facts first or gtfo. Prove to me that I'm not going to waste my time until you deliver what you promised, by delivering enough of that relevant background up front, otherwise I don't have time for your shenanigans.
Re: First, make me care
#40This didn’t make me care
The example leads to one classic bit of writing advice: tell only the very most important things and omit everything else. Start the story as late as you can and end it as early as possible. This applies to nonfiction just as much as to fiction.