It's an interesting article on this one particular mansion, but the idea that "the same tricks for more efficient heating can be used in modern designs" seems pretty silly. We don't use fireplaces anymore (a major "trick" being to put them in the middle of the house rather than in the exterior walls), and while using large windows to capture sunlight and heat works great in the winter, it also leads to overheating in…
All architects think about siting and solar exposure. But the builders are in charge, and they optimize for what the market responds to -- which does not always include factors like these which contribute to long-term comfort and livability.
So I would say that consumers could learn a thing or two. That said, most buyers are not buying newly-built homes, so their ability to influence the inclusion of some of these features are limited.
The industry is downstream of market demands. If customers aren't aware enough to demand smart things, builders will skip them to save money, or to optimize for more visible features. Same old story.