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Apple picks Gemini to power Siri

cnbc.com

31–40 of 674 posts

Re: Apple picks Gemini to power Siri

#31
post #13

Why they are constantly so bad at AI but so good at everything else?

It's been a long running thing that Apple can't do software as well as competitors, though in my experience they've beat Google and a few others at devex and UX in their mobile frameworks overtime despite initial roughness. Slow and steady might win this race eventually, too.

Re: Apple picks Gemini to power Siri

#32
post #13

Why they are constantly so bad at AI but so good at everything else?

it's pretty Apple-ish to not jump into a frenzy, and wait for turbulence to settle, i believe. delegation to Gemini fits that theory?

I mean, Siri has been bad for what, 15 years now? It does seem like a bt of an outlier.

Re: Apple picks Gemini to power Siri

#33
post #9
post #3

Guess I am not using Siri anymore… By the way, have any of you ever tried to delete and disabled Siri’s iCloud backup? You can’t do it.

You guys use Siri?

I used it when it launched to figure out it was useless and haven't gone back.

Re: Apple picks Gemini to power Siri

#34

Earlier quoted context omitted.

I don't see why - iOS originally shipped with Google Maps as standard, for example. Macs shipped with Internet Explorer as standard before Safari existed

The Google Maps situation is a great example of why this will be hard. When Apple switched to their own maps it was a huge failure resulting in a rare public apology from the company. In order to switch you have to be able to do absolutely everything that the previous solution offered without loss of quality. Given Google's competence in AI development that will be a high bar to meet.

several years after that they still have their own Maps though, they didn't go back to Google Maps.

Re: Apple picks Gemini to power Siri

#35
post #13

Why they are constantly so bad at AI but so good at everything else?

Because their focus on user privacy makes it difficult for them to train at scale on users' data in the way that their competitors can. Ironically, this focus on privacy initially stemmed from fumbling the ball on Siri: recall that Apple never made privacy a core selling point until it was clear that Siri was years behind Google's equivalent, which Apple then retroactively tried to justify by claiming "we keep your data private so we can't train on it the way Google can." The result was a vicious cycle: initially botch AI rollout -> justify that failure with a novel marketing strategy around privacy that only makes it harder to improve their AI capabilities -> botch subsequent AI rollouts as a result -> ...

To be clear, I'd much rather have my personal cloud data private than have good AI integration on my devices. But strictly from an AI-centric perspective, Apple painted themselves into a corner.

Re: Apple picks Gemini to power Siri

#36

Didn't they make a deal with OpenAI sometime back?

ChatGPT is currently integrated into Apple Intelligence. When I ask Siri something I can choose to use ChatGPT for my answer.

https://support.apple.com/guide/iphone/use-chatgpt-with-appl...

So I'm guessing in a future update it will be Gemini instead. I hope it's going to be more of an option to choose between the 2.

Re: Apple picks Gemini to power Siri

#38

Earlier quoted context omitted.

I don't see why - iOS originally shipped with Google Maps as standard, for example. Macs shipped with Internet Explorer as standard before Safari existed

The Google Maps situation is a great example of why this will be hard. When Apple switched to their own maps it was a huge failure resulting in a rare public apology from the company. In order to switch you have to be able to do absolutely everything that the previous solution offered without loss of quality. Given Google's competence in AI development that will be a high bar to meet.

I was in agreement with the parent before I read this, and now I'm in agreement with you. It is a great example, I know so many people who never switched back to Apple Maps because it was so poor initially. Personally I find it a considerably better experience than Google Maps these days, but those lost users still aren't coming back.

Re: Apple picks Gemini to power Siri

#40
post #8

Earlier quoted context omitted.

Why so? Apple explicitly acknowledged that they were using OpenAI’s GPT models before this, and now they’re quite easily switching to Google’s Gemini

I guess the question is, when are they going to use their own model? Surely research money is not the problem. Can't be lack of competence either, I think.

I think they want it to work well with web search. That’s why Google is the obvious choice. Also their ai offering is low risk of getting eliminated where as open ai could fail at any time
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