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Meta's new A.I. superstars are chafing against the rest of the company

nytimes.com

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Re: Meta's new A.I. superstars are chafing against the rest of the company

#31
post #8

> TBD Lab’s researchers have come to view many Meta executives as interested only in improving the social media business That cannot have been a surprise to anyone joining.

Perhaps not, but you can bet that they were told the opposite when Zuckerberg was recruiting them. Indeed, ring fencing the lab does suggest some real attempt to do it.

Re: Meta's new A.I. superstars are chafing against the rest of the company

#32
With the exception of instagram fb marketplace, meta just looks and feels like a chaotic, sloppy mess of a company. Between the incoherent and buggy garbage that is ads manager (something I have used for my own business) and zuck saying he laid off poor performers (effectively screwing those people for no reason), it all looks like poor business operations. So its no surprise they can't figure out AI even with all the ads profits and brain power.

An adult needs to show up, put zuck back in a corner and right the ship.

Re: Meta's new A.I. superstars are chafing against the rest of the company

#33

As someone that pivoted to agentic work and quit the job that tried to get the existing team to do agentic work: All companies are structuring like this, and some are more equipped to do it than others Basically the executive team realizes the corporate hierarchy is too rigid for the lowly engineers to surface any innovation or workflow adjustments above the AI anxiety riddled middle management and bandwagon chaser’s…

Sounds like DOGE, a resounding success!

Honestly the comment is so poorly written I can't figure out what the GP is trying to say. They think agent coding is going to replace all existing coding because the only reason manual coding is hanging on is because engineers can't convince middle management to let them use it?

in my experience it's management forcing agent workflows on reluctant senior engineers who are afraid to speak up about how poor the tools are, as it would be career suicide to argue that agentic workflows are anything less than the inevitable future.

Isn't there something wrong with that? I have extreme suspicion towards any tech or movement that is forced top down. How can we know the effectiveness of these tools if only praising voices are allowed? Why is the inevitability of this tech a foregone conclusion?

The critical voices are self censoring

Re: Meta's new A.I. superstars are chafing against the rest of the company

#34
As someone who's startup got bought out by facebook, many years ago, its not surprising to read.

The politics surrounding zuck is wild. Cox left then came back, mainly because hes not actually that good, and has terrible judgement when it comes to features and how to shape effective teams (just throw people at it, features should be purely metric based, or a straight copy of competitors products. There is no cohesive vision of what a meta product should be. Just churn out microchanges until something sticks)

Zuck also has pretty bad people instincts. He is surrounded by egomangics, and Boz is probably the sanest out of all of them. Its a shame he doesn't lead engineering that well (ie getting into fights with plebs in the comments about food and shuttle timings)

He also is very keen on flashy new toys, and features, but has no instinct for making a product. He still thinks that incremental slightly broken features, but rapidly released is better than a product that works well, is integrated and has a simple well tested UI pathway for everything. Common UI language? Pah, thats for android/apple. I want that new shiny feature, I want it now. What do you mean its buggy? just pull people off that other project to fix it. No, the other one.

Schrep also was an in insightful and good leader.

Sheryl is a brilliant actor that helped shape the culture of the place. However there was always a tinge of poison, which was mostly kept in check until about 2021. She went full politician and started building her own brand, and generally left a massive mess.

Zuck went full bro and decided that empathy made shit products and decided that he like the taste of engineer's tears.

but back to TBD.

The problem for them is that they have to work collaboratively with other teams in facebook to get the stuff the need. The problem is, the teams/orgs they are fighting against have survived by competing against others ruthlessly. TBD doesn't have the experience to fight the old timers, they also don't really have experience in making frontier models.

They are also being swamped by non-ML engineers looking to ride the wave of empire building. this generates lots of alignment meetings and no progress.

Re: Meta's new A.I. superstars are chafing against the rest of the company

#35

Earlier quoted context omitted.

>clearly resents being one. Do they? It seems to me that they're just aware that social media and the internet is trendy and they need to be out there ready to control the next big thing if they want to put ads on it. Facebook has been dying for years. Instagram makes them more ad revenue per user than FB but it's not the most popular app of its class.

I imagine Whatsapp contains a lot of potential revenue.

A lot of potential revenue to be exploited by agentic AI, if you do things exactly right.

Re: Meta's new A.I. superstars are chafing against the rest of the company

#36

Earlier quoted context omitted.

Meta doesn’t really have a social media business, they have an ad business that’s driven by a massive dumping operation in social media.

That framing is silly. “NBC doesn’t have a television business, they have an ad business”. “Google doesn’t have a search business, they have an ad business.” “Amazon doesn’t have a retail business, they have an ad business.” It doesn’t provide any value to reframe it this way, unless you think it’s some big secret that ads are the main source of revenue for these businesses.

Restaurants don't have a food business, they have a charging people money through bills business.

Re: Meta's new A.I. superstars are chafing against the rest of the company

#37

As someone that pivoted to agentic work and quit the job that tried to get the existing team to do agentic work: All companies are structuring like this, and some are more equipped to do it than others Basically the executive team realizes the corporate hierarchy is too rigid for the lowly engineers to surface any innovation or workflow adjustments above the AI anxiety riddled middle management and bandwagon chaser’s…

It's not even a new thing... re Skunkworks. It's completely natural for new/developing technology to be formed in new organizations separate from incumbered corporate bureaucracy. iirc, IBM did this with the PC, that later languaged under the bureaucrats, and there are many others over the past half century.

I think the biggest issue with Meta here, is how much visibility they have to adjacent orgs, which is not too surprising given the expenditures, but still surprising. It should be a separate unit and the expenses absolutely thought of as separate from the rest of the org(s).

Re: Meta's new A.I. superstars are chafing against the rest of the company

#38

With the exception of instagram fb marketplace, meta just looks and feels like a chaotic, sloppy mess of a company. Between the incoherent and buggy garbage that is ads manager (something I have used for my own business) and zuck saying he laid off poor performers (effectively screwing those people for no reason), it all looks like poor business operations. So its no surprise they can't figure out AI even with all th…

> zuck saying he laid off poor performers (effectively screwing those people for no reason)

Were they not actually performing poorly, then? Maybe I'm missing some context, but laying off poor performers is a good thing last I checked. It's identifying them that's difficult the further removed you are from the action (or lack thereof).

Re: Meta's new A.I. superstars are chafing against the rest of the company

#39

With the exception of instagram fb marketplace, meta just looks and feels like a chaotic, sloppy mess of a company. Between the incoherent and buggy garbage that is ads manager (something I have used for my own business) and zuck saying he laid off poor performers (effectively screwing those people for no reason), it all looks like poor business operations. So its no surprise they can't figure out AI even with all th…

I refuse to believe that companies are allocating major ad spend to Facebook in 2025. Instagram, yes.

Re: Meta's new A.I. superstars are chafing against the rest of the company

#40

As someone that pivoted to agentic work and quit the job that tried to get the existing team to do agentic work: All companies are structuring like this, and some are more equipped to do it than others Basically the executive team realizes the corporate hierarchy is too rigid for the lowly engineers to surface any innovation or workflow adjustments above the AI anxiety riddled middle management and bandwagon chaser’s…

Sounds like DOGE, a resounding success!

yes, exactly like DOGE, even named a such within some orgs

Lots of siloed processes tied together in a simple way neglected for decades solely because the political capital and will didn’t exist

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