Live data from Hacker News

Coca Cola has an executive dedicated to McDonald's

coca-colacompany.com

31–40 of 61 posts

Re: Coca Cola has an executive dedicated to McDonald's

#31
post #9

Earlier quoted context omitted.

Yea, after the syrup is remixed it's estimated that McD's sells hundreds of millions of gallons of Coke products a year. It's def something you have a dedicated executive team to make sure everything is working smoothly.

I read that the syrup is stored in these special tanks, and when it's mixed with the carbonated water, it comes out as the best tasting, freshest Coca-Cola you can get. It's always tasted amazing at McDonald's. Almost like bottled Coke.

I'd guess every soda gun at every bar in the world would work the same?

Re: Coca Cola has an executive dedicated to McDonald's

#32
post #9

Earlier quoted context omitted.

Yea, after the syrup is remixed it's estimated that McD's sells hundreds of millions of gallons of Coke products a year. It's def something you have a dedicated executive team to make sure everything is working smoothly.

I read that the syrup is stored in these special tanks, and when it's mixed with the carbonated water, it comes out as the best tasting, freshest Coca-Cola you can get. It's always tasted amazing at McDonald's. Almost like bottled Coke.

Definitely depends on the store in my experience (Aus), I think some may not maintain their machines as frequently/well, or maybe even deliberately watered down. Glass bottle Coke is the best coke imo.

Re: Coca Cola has an executive dedicated to McDonald's

#34

Making sure coke gets sold at McDonald's is likely a huge driver of revenue. They're in it together. McDonald's probably also wants Coke to tweak it's formula every now and then to induce hunger. They're trying to create the opposite of a GLP-1.

Doubt they ever mess around with the formula since the New Coke fiasco

I'm sure they mess around with it, they'll just never announce it.

Re: Coca Cola has an executive dedicated to McDonald's

#35

Whenever I see "President" as a corporate title, I think "over inflated sales title to make clients feel like they are being taken serious and talking to actual leadership". I've seen "presidents" reporting to "vice-presidents"!

Very large customers will self-justify dedicated org charts to protect the revenue they bring in.

Re: Coca Cola has an executive dedicated to McDonald's

#36
McDonalds has a franchise model and is in 100 markets. There are several thousand individually owned companies with various groupings of regional owners each of which needs to have delivery, logistics, costing negotiated and setup. There are also the compliance and trade aspects of being in basically every country.

Coke is a probably 90% margin product for macdonalds. Not sure i believe the 1B number. It's probably higher if you consider all the various coke products including and the juice that they sell.

Pepsi actually owns taco bell, burger king, etc which are direct competition. So the partnership with McDonalds is strategic.

It's easily worth having a top level exec.

Re: Coca Cola has an executive dedicated to McDonald's

#37
post #29

In tech a customer with an annual contact value of tens to hundreds of millions of dollars will get a dedicated team of sales reps, account mangers, customer support, solutions architects, and definitely an executive point of contact. I'm sure the McDonald's-Coca Cola partnership is worth orders of magnitude more than that.

> tens to hundreds of millions of dollars

That's usually not "a customer", it's either THE customer, or at least a strategic partner with which the company roadmap is discussed. I'm think bounds like Intel and Microsoft, or Apple and Foxconn.

Re: Coca Cola has an executive dedicated to McDonald's

#38
post #34

Earlier quoted context omitted.

Doubt they ever mess around with the formula since the New Coke fiasco

I'm sure they mess around with it, they'll just never announce it.

Makes you wonder if there's a Coca-Cola gas chromatography standard out there. Would be an easy task for new students to run every year, right?

Re: Coca Cola has an executive dedicated to McDonald's

#39

I'm guessing that whoever posted this recently listened to the Acquired podcast episode about Coca-Cola: https://www.acquired.fm/episodes/coca-cola Great podcast BTW, lots of good stuff in the archives. EDIT: Someone beat me to the comment, but leaving my comment here for the link.

I came here to note the same.

Re: Coca Cola has an executive dedicated to McDonald's

#40

McDonalds has a franchise model and is in 100 markets. There are several thousand individually owned companies with various groupings of regional owners each of which needs to have delivery, logistics, costing negotiated and setup. There are also the compliance and trade aspects of being in basically every country. Coke is a probably 90% margin product for macdonalds. Not sure i believe the 1B number. It's probably h…

At least in the US, Pepsi used to own Taco Bell, Pizza Hut, and one or two others but that spun into its own company years ago(called Yum).
Post reply on HN