Having spent some time in post-production, this reads more like a “please don’t get us sued”
Using Generative AI in Content Production
31–40 of 155 posts
Re: Using Generative AI in Content Production
#32This actually looks pretty good. The key takeaway I got was that they know their business is dependent upon Intellectual Property rights, and that Generative AI in final outputs or productive work undermines the foundation of their future success vis a vis discounting or dismissing IP Law and Rights. That’s likely to be the middle ground going forward for the smarter creative companies, and I’m personally all for it.…
> get that shit outta there because we can’t own something we stole from someone else How does anyone prove it though? You can say "does that matter?" but once everybody starts doing it, it becomes a different story.
It's partly about Netflix getting sued by someone claiming infringement, but also partly (maybe mostly) about Netflix maintaining their right to sue others for infringement.
The scenario looks like this:
* Be Netflix. Own some movie or series where the main elements (plot, characters, setting) were GenAI-created.
* See someone else using your plot/characters/setting in their own for-profit works.
* Try suing that someone else for copyright infringement.
* Get laughed out of court because the US Copyright Office has already said that GenAI is not copyrightable. [1]
[1] https://www.copyright.gov/ai/Copyright-and-Artificial-Intell...
Re: Using Generative AI in Content Production
#33Earlier quoted context omitted.
I kind of wonder if that even works. If you take a model trained on Getty and ask it for Indiana Jones or Harry Potter, what does it give you? These things are popular enough that it's likely to be present in any large set of training data, either erroneously or because some specific works incorporated them in a way that was licensed or fair use for those particular works even if it isn't in general. And then when it…
I work in this space. In traditional diffusion-based regimes (paired image and text), one can absolutely check the text to remove all occurrences of Indiana Jones. Likewise, Adobe Stock has content moderation that ensures (up to human moderation limit) no dirty content. It is a world without Indiana Jones to the model
> one can absolutely check the text to remove all occurrences of Indiana Jones
How do you handle this kind of prompt:
“Generate an image of a daring, whip-wielding archaeologist and adventurer, wearing a fedora hat and leather jacket. Here's some back-story about him: With a sharp wit and a knack for languages, he travels the globe in search of ancient artifacts, often racing against rival treasure hunters and battling supernatural forces. His adventures are filled with narrow escapes, booby traps, and encounters with historical and mythical relics. He’s equally at home in a university lecture hall as he is in a jungle temple or a desert ruin, blending academic expertise with fearless action. His journey is as much about uncovering history’s secrets as it is about confronting his own fears and personal demons.”
Try copy-pasting it in any image generation model. It looks awfully like Indiana Jones for all my attempts, yet I've not referenced Indiana Jones even once!
Re: Using Generative AI in Content Production
#34Netflix is basically strangling the creative potential of GenAI before it can even breathe. Their new “guidelines” read like a corporate legal panic document, not a policy for innovation. Every use case needs escalation, approval, or a lawyer’s blessing. That’s not how creativity works. The irony is rich they built their empire on disrupting old Hollywood gatekeeping, and now they’re recreating it in AI form. Instead…
Thankfully GenAI has no creative potential so we aren’t losing much.
I do agree Netflix wants to crush creators.
Re: Using Generative AI in Content Production
#35Earlier quoted context omitted.
> get that shit outta there because we can’t own something we stole from someone else How does anyone prove it though? You can say "does that matter?" but once everybody starts doing it, it becomes a different story.
It's partly about Netflix getting sued by someone claiming infringement, but also partly (maybe mostly) about Netflix maintaining their right to sue others for infringement. The scenario looks like this: * Be Netflix. Own some movie or series where the main elements (plot, characters, setting) were GenAI-created. * See someone else using your plot/characters/setting in their own for-profit works. * Try suing that som…
This scenario only plays out if it is known what was or wasn't made with GenAI.
Re: Using Generative AI in Content Production
#36Earlier quoted context omitted.
I kind of wonder if that even works. If you take a model trained on Getty and ask it for Indiana Jones or Harry Potter, what does it give you? These things are popular enough that it's likely to be present in any large set of training data, either erroneously or because some specific works incorporated them in a way that was licensed or fair use for those particular works even if it isn't in general. And then when it…
I work in this space. In traditional diffusion-based regimes (paired image and text), one can absolutely check the text to remove all occurrences of Indiana Jones. Likewise, Adobe Stock has content moderation that ensures (up to human moderation limit) no dirty content. It is a world without Indiana Jones to the model
If you ask the Adobe stock image generation for "Adventurer with a whip and hat portrait view , Brown leather hat, jacket, close-up"
It gives you an image of Harrison Ford dressed like Indiana Jones.
https://stock.adobe.com/ca/images/adventurer-with-a-whip-and...
Re: Using Generative AI in Content Production
#37This actually looks pretty good. The key takeaway I got was that they know their business is dependent upon Intellectual Property rights, and that Generative AI in final outputs or productive work undermines the foundation of their future success vis a vis discounting or dismissing IP Law and Rights. That’s likely to be the middle ground going forward for the smarter creative companies, and I’m personally all for it.…
Or they can do like Call of duty, that just makes skins "heavily inspired" by other franchises they don't own, the week Borderlands 4 came out they put a few cell shaded skins that heavily resembles the look of that game's characters, there is one that skin that is pretty much like reptile from mortal Kombat called "vibrant serpent", they got a bit of heat in May of this year for releasing a skin that looked too much like one from another game called High On Life, and the list goes on. It reminds me a lot of the disguises they sell on Spirit Halloween during every October.
And yes I know they do legal and agreed partnerships like with the Predator franchise, or the Beavis and Butt-Head franchise (yes they exist in CoD now...), and those only count for a tiny number of the premium skins.
Re: Using Generative AI in Content Production
#38This reads like a reasonable policy. More broadly speaking re: AI content: Sure, boomers scrolling facebook will continue to enjoy their AI slop baby and animal videos, but I think the fact that the term "AI slop" has become so commonplace reflects a bias (generally) against AI-generated content.
Each time I scroll LinkedIn and I see some obviously AI produced images, with garbled text, etc. it immediately turns me off to whatever the content was associated with the image.
I'd be very disappointed to see the arts, including film making, shift away from the core of human expression.
“You know what the biggest problem with pushing all-things-AI is? Wrong direction. I want AI to do my laundry and dishes so that I can do art and writing, not for AI to do my art and writing so that I can do my laundry and dishes.” - Joanna Maciejewka
Re: Using Generative AI in Content Production
#39Earlier quoted context omitted.
"If you can confidently say "yes" to all the above, socializing the intended use with your Netflix contact may be sufficient. If you answer “no” or “unsure” to any of these principles, escalate to your Netflix contact for more guidance before proceeding, as written approval may be required." They do want to save money by cheaply generating content, but it's only cheap if no expensive lawsuits result. Hence the need f…
Yeah, that's a fair assessment. The specific mention of "union-covered work" plays to that interpretation as well: > GenAI is not used to replace or generate new talent performances or union-covered work without consent.
Yeah, I read the "Talent" section and it's very balanced. I can't see much, if anything, to complain about, so thank goodness for SAG-AFTRA. The strike a couple of years ago was well judged.
Re: Using Generative AI in Content Production
#40Earlier quoted context omitted.
I work in this space. In traditional diffusion-based regimes (paired image and text), one can absolutely check the text to remove all occurrences of Indiana Jones. Likewise, Adobe Stock has content moderation that ensures (up to human moderation limit) no dirty content. It is a world without Indiana Jones to the model
If you ask the Adobe stock image generation for "Adventurer with a whip and hat portrait view , Brown leather hat, jacket, close-up" It gives you an image of Harrison Ford dressed like Indiana Jones. https://stock.adobe.com/ca/images/adventurer-with-a-whip-and...
Yeah, there's no way Indiana Jones was not in the training data that created that image. To even say it's not in there is James Clapper in front of Congress level lying.