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Starbucks: Location closures and elimination of roles

about.starbucks.com

31–40 of 117 posts

Re: Starbucks: Location closures and elimination of roles

#31
This corporate word substitution bullshit really needs to die. Nobody on the receiving end of this is a "partner". Partner implies some amount of equality in things, a voice, a considered opinion. The people being cut almost certainly did not want to be cut, and I would wager none of them were asked for their input.

Zero "partners" are impacted by this. The people impacted are employees.

Also, Starbucks do not operate "coffee houses", they're coffee stores at best, or even just "retail locations".

Re: Starbucks: Location closures and elimination of roles

#32

I never understood Starbucks. I live in Europe, we have good coffee places everywhere. They are cheaper and serve significantly better coffee. I can't think of anything I ordered from Starbucks that didn't taste artificial.

Starbucks is airport drink/food for me. Being able to order as I enter the TSA line and pick it up on the way to the gate is unmatched convenience, and the coffee options at airports generally aren't great.

Re: Starbucks: Location closures and elimination of roles

#33

I never understood Starbucks. I live in Europe, we have good coffee places everywhere. They are cheaper and serve significantly better coffee. I can't think of anything I ordered from Starbucks that didn't taste artificial.

Starbucks raised the bar for coffee in the US. In most cities big and small, there's better alternatives now. https://en.wikipedia.org/wiki/Third-wave_coffee

Re: Starbucks: Location closures and elimination of roles

#34
Real Deal here is.

Store Closures:

North America coffeehouse count will decline by about 1% in fiscal year 2025 Will end with nearly 18,300 total Starbucks locations (company operated and licensed) across US and Canada

Staff Reductions:

Approximately 900 non-retail partner roles eliminated Additional open non-retail positions closed Store employees (partners) at closing locations will be offered transfers where possible, or severance packages if transfers aren't available

Who's affected:

Non-retail partners (corporate/support roles) - notified Friday morning Retail partners at closing coffeehouses - notified during the week of the announcement

Re: Starbucks: Location closures and elimination of roles

#35

I never understood Starbucks. I live in Europe, we have good coffee places everywhere. They are cheaper and serve significantly better coffee. I can't think of anything I ordered from Starbucks that didn't taste artificial.

I am in America - I genuinely liked some of their flavors, fast service, and happy demeanor of baristas. It always felt like a familiar nice escape from the grind.

I wrote all that in the past tense because none of the things I liked about starbucks is uniformly available any longer.

Re: Starbucks: Location closures and elimination of roles

#36

I never understood Starbucks. I live in Europe, we have good coffee places everywhere. They are cheaper and serve significantly better coffee. I can't think of anything I ordered from Starbucks that didn't taste artificial.

In the US specialty coffee shops may be just as expensive or more expensive than Starbucks. Starbucks doesn't make good coffee, however they're main competitors in the US are basically Dunkin Donuts, McDonalds, or various regional/local chains. So they are often better than the competitors, since Dunkin Donuts is not as consistent of quality, and McDonalds isn't really a cafe (despite being one of the largest coffee sellers). A lot of local places also close at like 2 or 3 pm, so if I want to grab a coffee at 3 pm, or meet a friend I don't have a ton of options.

I don't really like Starbucks, but I feel a need to defend them that they have earned their success in ways other than marketing.

Re: Starbucks: Location closures and elimination of roles

#37

I never understood Starbucks. I live in Europe, we have good coffee places everywhere. They are cheaper and serve significantly better coffee. I can't think of anything I ordered from Starbucks that didn't taste artificial.

at least in america I think it’s a consumer comfort thing. Like no matter where you are you can get close to the exact same sugar-coffee-cream-drink-thing at any starbucks on the continent, and it’s not really about having actually good coffee (their drip coffee is actually terrible).

But everywhere Ive lived (rural New England and now Seattle) there has always been cheaper better coffee available at local shops. It seems that people who like starbucks and people who are into coffee are consumer groups with little crossover

Re: Starbucks: Location closures and elimination of roles

#38

I never understood Starbucks. I live in Europe, we have good coffee places everywhere. They are cheaper and serve significantly better coffee. I can't think of anything I ordered from Starbucks that didn't taste artificial.

This has changed, it used to be that Starbucks was the only decent coffee in most towns. The thing is there's now so many coffee enthusiasts who grew up in the third wave of coffee that you can easily start and staff a great local coffee shop

Re: Starbucks: Location closures and elimination of roles

#39

I never understood Starbucks. I live in Europe, we have good coffee places everywhere. They are cheaper and serve significantly better coffee. I can't think of anything I ordered from Starbucks that didn't taste artificial.

I live in Canada and the main reason I like Starbucks is that its consistent. It's not great coffee or great pastries or great whatever else, but it's always the same.

We have other chains here, like Blenz, which are franchised rather than corporate, and the quality is hit or miss. I went to a Blenz location once and got a drink far better than anything else I've had in the city, but most of the time I go there I get something mediocre and poorly-made.

Meanwhile, every latte I get from a Starbucks comes out of an automated espresso machine but it comes out pretty much the same every time. The pastries are all pre-packaged and made at some industrial kitchen probably not even in the same time zone, but, again, they're the same every time. And especially when my son was a baby, my wife and I got into the habit of going to Starbucks very frequently because it was one of the only retail anything that always had changing tables in the bathroom, and, if they had gendered washrooms, always had a changing table in the men's room as well. Every other place was hit or miss, and it didn't take long before I got tired of changing my son on (a changing mat on) a filthy bathroom floor.

Back to drinks, though, there are a lot of other small, independent cafes around, and smaller chains like Artigiano which give you better coffee (or pastries or tea or ...), but they're a lot less commonly found.

Now, all that being said, I would kick a (picture of) a puppy if I could get a Te & Kaffi location in Vancouver; the instant I walked into one for the first time in Iceland it reminded me why I originally liked working in a cafe in my twenties - it felt cozy, comfortable, and it smelled deliciously of fresh coffee. It's a lot rarer to get that here for some reason.

Re: Starbucks: Location closures and elimination of roles

#40
post #6

"Second, we’re further reducing non-retail headcount and expenses. This includes the difficult decision to eliminate approximately 900 current non-retail partner roles and close many open positions." What are the non-retail partners?

Is partner here a way of saying employee but without saying employee?

Yeah pretty much. IIRC they give each employee like one share of stock each year to justify the language.
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