My wife was a wedding coordinator for many years and we were both aghast at how anything dubbed "wedding" was magically 10x normal cost. I used to joke that wedding water would be next. Then some crafty bastard ran with the idea and started selling bottled water labeled for the events! I can't complain my joke turned into someone's side hustle but on the other hand we eloped and I don't regret it.
I went to a friend's outdoor wedding in July where water was $2.50/bottle.