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A blog does not need “analytics”

thisdaysportion.com

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Re: A blog does not need “analytics”

#31

I get by with Apache log analysis with webalizer or goaccess. I used to have Google analytics on the site but then I decided what for - so I removed that.

This. The access log has everything you need. Start shoving in megabytes of tag managers etc and people will just bounce or avoid your site for alternatives like AI overviews or sites they're familiar with.

Re: A blog does not need “analytics”

#33
post #3

The author lacks imagination or is not arguing entirely in good faith: > I realised that knowing about my website visitors had zero effect on anything in the real world. Perhaps that's true for them? But you don't have to try too hard to think of legitimate reasons why basic analytics are useful to any blog author who is trying to increase their reach, like knowing what topics are of most interest to their audience,…

I have always thought of blogs as being written primarily for the author. Maybe they write because they enjoy writing, or to think through something, or to leave notes for later.

When someone does it for the audience I always consider it more of a publication. Maybe that just semantics, but that's been the distinction for me.

Re: A blog does not need “analytics”

#34
post #3

The author lacks imagination or is not arguing entirely in good faith: > I realised that knowing about my website visitors had zero effect on anything in the real world. Perhaps that's true for them? But you don't have to try too hard to think of legitimate reasons why basic analytics are useful to any blog author who is trying to increase their reach, like knowing what topics are of most interest to their audience,…

Huh, I have always wondered if for these usecases log-based analytics would suffice. No need to intrude on the client when the request itself already includes lots of data.

You get visited page, time of visit and a minimal user identifier (preferred locale/user agent, source IP). That should provide enough data for those questions. If you want to make it slightly more privacy friendly and cheaper only store aggregate data (visited page counts etc).

The problem here is probably that logs are not always accessible (managed services like GitHub/GitLab pages).

Re: A blog does not need “analytics”

#37
The beauty of sharing things is the feedback you get from others, which then gives you validation that something you're interested in is something others are also interested in or derive value from.

When making a blog post, how else do you get this feedback? 99% of people click, read it, then move on. Quantifying how many people have read, how long they spent reading, and where they came from, is an essential part of interacting with the digital world. Without it you are flying blind.

Re: A blog does not need “analytics”

#38
post #14
post #9

Earlier quoted context omitted.

any blog author who is trying to increase their reach, like knowing what topics are of most interest to their audience, when to post for bets result, comparing different styles of post etc. Why would I want to read a blog like that? That's hack writing 101. There's a million of those writers shovelling out that drivel on LinkedIn (which sells them all the analytics they need to do it). I want to read blogs by people…

You could make the counter-argument: Why would I want to read something written by someone who doesn't care about their audience at all? Both of those are extreme positions.

I would make the counter-counter-argument: someone who is just trying to make what the audience wants to see to get views doesn't care about the audience either, they just care about the audience's eyeballs and the money/fame/influence they can get from leveraging those eyeballs.

Re: A blog does not need “analytics”

#39
post #9
post #3

The author lacks imagination or is not arguing entirely in good faith: > I realised that knowing about my website visitors had zero effect on anything in the real world. Perhaps that's true for them? But you don't have to try too hard to think of legitimate reasons why basic analytics are useful to any blog author who is trying to increase their reach, like knowing what topics are of most interest to their audience,…

any blog author who is trying to increase their reach, like knowing what topics are of most interest to their audience, when to post for bets result, comparing different styles of post etc. Why would I want to read a blog like that? That's hack writing 101. There's a million of those writers shovelling out that drivel on LinkedIn (which sells them all the analytics they need to do it). I want to read blogs by people…

>I want to read blogs by people who are passionate about their topic [...]

I didn't downvote but want to try to explain some of the mindset of some of the authors who do care about analytics and how it affects what they work on.

The 2 different activities need to be separated:

(1) passionate about a _topic_

vs

(2) passionate about _writing_about_ a topic.

Some people need some validation from a growing audience (i.e. see visitor stats) to continue to work on (2).

An example of this I came across was a analyst who was really knowledgeable about tele-communications, cell towers, datacenters, etc. He wrote some blogs and created videos about how the industry players work. It was really good analytical work. Unfortunately, he didn't gain a big audience following from it and quit after just 10 months.

He's still in the industry and I'm sure he's still "passionate" about the topic of next gen cell towers, etc. Just no longer passionate about blogging into an empty void.

One could then argue, "why does an author need to care about blogging to an empty void?!?". I don't know what to say. I guess it's just humans being humans and some want a little social proof that whatever they put a lot of time into is useful to more people than a tiny niche audience.

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