Earlier quoted context omitted.
> First we have to close every company that depend on ads to survive. All of them. Spoken like someone who has never built anything of value in the world. Even Apple, who famously "hates advertising and adtech companies" makes ads to promote their products. Ads exist for a reason. Your statement is no better than "if your company emits carbon, you need to close". Sounds nice. Doesn't work
“Depends on ads to survive” is wildly different from “uses ads to promote the product it depends on to survive”. Apple doesn’t generate revenue from running ads. Google does because you can pay google to promote your ads and google makes money even when your product doesn’t sell.
Oh, how mistaken you are. Apple runs a profitable ads business. Not as cute as meta or Google, but still meaningful.
Earn revenue with advertising on Apple News - Apple Support https://support.apple.com/guide/news-publisher/earn-revenue-...
Apple doesn't report Ad business numbers in quarterly earnings report, so we have to rely on third party analyst reports.
> Last year, Apple’s U.S. ad business totaled $6.47 billion, but only accounted for 2.1% of total digital ad spending, according to eMarketer’s March 2025 forecast
https://digiday.com/marketing/when-it-comes-to-ads-apple-isn...