Earlier quoted context omitted.
A lot of this comes down to A/B testing. Once people have found a solution that converts some number of customers, it's hard to take risks. There are alternative designs, but it's safest to just go with what is known. In some cases, the familiarity is helpful for users, but there is no denying that it can be boring. These are the unfortunate constraints that many talented people have to work in.
Given how badly I’ve seen a/b tests being conducted at multiple companies, I’m not sure I’d assume anything from competitors works particularly well.
Pricing Pages – A Curated Gallery of Pricing Page Designs
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Re: Pricing Pages – A Curated Gallery of Pricing Page Designs
#32Also see Paywall Screens: 10k screenshots of paywalls in mobile apps. https://www.paywallscreens.com/
Re: Pricing Pages – A Curated Gallery of Pricing Page Designs
#33I don't know if they were the first but I think of 37signals and Basecamp as the ones that first nailed the multi-column/highlighted plan form of design that has become so dominant. Here's 2009: https://web.archive.org/web/20090307125843/http://www.baseca... if you go back to 2007 you can see the same structure in a plainer presentation; it's easy to see how they went from one to the other: https://web.archive.org/we…
Re: Pricing Pages – A Curated Gallery of Pricing Page Designs
#34One of my biggest peeves in pricing pages is the "feature diff". There are so many redundant features listed between tiers - or products - that many would be better off not showing features that are largely the same.
Re: Pricing Pages – A Curated Gallery of Pricing Page Designs
#35The SaaS internet is so boring! These are like carbon copies of each other.
I had one of those for S3stat for a while. It lost decisively in A/B tests to the ugly wall of text that it replaced, so that’s what’s up there today: https://www.s3stat.com/Pricing.aspx I’m still waiting for the next generation of trendy SaaS companies to crib it.
Re: Pricing Pages – A Curated Gallery of Pricing Page Designs
#36I didn't dig through the infinite scroll (ironic on a page about designs) but I'm surprised more than half of them weren't dedicated to obfuscating the prices, as has been the vast majority of my experience with trying to figure out how much money I need to give anyone call us let's talk! or my other pet peeve https://lucidic.ai/#:~:text=Get%20started%20for%20free aka don't worry about it until you like it!
Re: Pricing Pages – A Curated Gallery of Pricing Page Designs
#37Re: Pricing Pages – A Curated Gallery of Pricing Page Designs
#38I love pricing pages, I avoid landing pages or whatever they want to me read and go directly to pricing page to get the meat of what they offer... then I look at price.
Re: Pricing Pages – A Curated Gallery of Pricing Page Designs
#39Re: Pricing Pages – A Curated Gallery of Pricing Page Designs
#40I love pricing pages, I avoid landing pages or whatever they want to me read and go directly to pricing page to get the meat of what they offer... then I look at price.