Live data from Hacker News

More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad

daringfireball.net

31–40 of 664 posts

Re: More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad

#31
post #4

Did they learn nothing from giving everyone a free U2 album that nobody wanted, and the backlash from that?

It was such a long time ago that the people who made the mistake have already retired, maybe.

U2 stunt was Jobs' idea. He was a life-long fan of them.

Edit - it wasn't, my bad, see below.

Re: More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad

#32
post #15

Earlier quoted context omitted.

Because Apple makes its money by selling you hardware and services, not by selling advertising. Companies ultimately serve whoever they make their money from; and none of the other big tech players have a comprehensive business model where the end user is the customer instead of the product. And because it has positioned itself as the single most prominent privacy-conscious champion in big tech through repeated actio…

Privacy and advertising are not mutually exclusive.

[deleted]

Re: More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad

#33
post #15

Earlier quoted context omitted.

Because Apple makes its money by selling you hardware and services, not by selling advertising. Companies ultimately serve whoever they make their money from; and none of the other big tech players have a comprehensive business model where the end user is the customer instead of the product. And because it has positioned itself as the single most prominent privacy-conscious champion in big tech through repeated actio…

Privacy and advertising are not mutually exclusive.

Privacy and targeted advertising are, which is the name of the game

Re: More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad

#34
post #18
post #12

> That Apple can be trusted in ways that other “big tech” companies cannot. That's funny. Why would Apple be "different"?

Quoting from https://www.apple.com/privacy/ : "Privacy. That’s Apple. Privacy is a fundamental human right. It’s also one of our core values. Which is why we design our products and services to protect it. That’s the kind of innovation we believe in." So, Apple explicitly advertises with privacy, which makes it very different from other big tech companies, and it seems justified to expect it to uphold its promise. "P…

[deleted]

Re: More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad

#35

I'm sure at some marketing meeting at Google, a VP racing for pole posiiton has wanted to green-light the idea of putting advertisements in their Wallet app. With any luck this backlash against Apple is so significant that a red flag is waved so ferociously that Google will never blast an advertisement out to their Google Wallet users. As the article outlines, I am sure that due to the sheer number of people who use…

Google was there first. During Euro 2024, the "transaction successful" screen displayed some football-related animation.

They have been doing that for years for all sorts of things usually seasonal but sometimes other stuff

Re: More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad

#36
post #18
post #12

> That Apple can be trusted in ways that other “big tech” companies cannot. That's funny. Why would Apple be "different"?

Quoting from https://www.apple.com/privacy/ : "Privacy. That’s Apple. Privacy is a fundamental human right. It’s also one of our core values. Which is why we design our products and services to protect it. That’s the kind of innovation we believe in." So, Apple explicitly advertises with privacy, which makes it very different from other big tech companies, and it seems justified to expect it to uphold its promise. "P…

That's true until it isn't, just like "Don't be evil" was for Google.

Re: More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad

#37

Did we ever find out what happened at Mozilla that allowed that trust-destroying Mr. Robot advertisement to happen? There seems to be a trend (n=2) of Marketing spending consumer trust for one-time media engagement clicks.

Not in detail afaik. The impression I got was that they somehow just didn't consider that people not looking for it would notice, and per the statement at the time (https://blog.mozilla.org/en/firefox/retrospective-looking-gl...) the review process was too focused on privacy vs the big picture.

Re: More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad

#38
post #15

Earlier quoted context omitted.

Because Apple makes its money by selling you hardware and services, not by selling advertising. Companies ultimately serve whoever they make their money from; and none of the other big tech players have a comprehensive business model where the end user is the customer instead of the product. And because it has positioned itself as the single most prominent privacy-conscious champion in big tech through repeated actio…

Privacy and advertising are not mutually exclusive.

This is technically correct, but supporting examples are statistically insignificant.

Re: More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad

#39
post #22
post #6

Earlier quoted context omitted.

What do you mean start monetizing ? I get adds for their Apple Arcade trial on top of my iOS settings main screen. I really hate Apple - but what's stopping me from moving out of the ecosystem is that nobody else builds shit that works and is on same level. The M Pro series processor is only touchable by that one AMD chip you can't get anywhere. Windows is garbage and Linux is a part time job. Android is even worse i…

The biggest trick they ever pulled was changing Music.app into Apple Music, and on first app start showing you a "hey, want to try Apple Music? Tap here" fullscreen. That single-handedly unlocked a huge cohort of boomers and other tech laypeople that had never tried Spotify or any other music streaming platform before. It was smart and also a huge abuse of market power. Apple Music would have bombed without it. The o…

The worse abuse of market power there is that Apple Music doesn't have to pay the 30% to the app store for subscriptions made on the device, but but spotify etc do, so Spotify can't charge a comparable price on iOS, and also wasn't allowed to tell the user in the app that they can subscribe for $x online.

Deceptive app naming has nothing on that.

Re: More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad

#40
Apple without Ive and Jobs increasingly has a taste problem. Everything from their ads to things like this are just in really poor taste, and aren’t something that they would have done 15 years ago because they would have thought it was beneath their brand.

I like Apple, so I’m really hoping they bring on someone to solve this. Otherwise they’re on track to be the same as every other tasteless tech company.

More on taste and Apple: https://www.readtrung.com/p/steve-jobs-rick-rubin-and-taste

Post reply on HN