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Microsoft gets a new logo for the first time since 1987

seattletimes.nwsource.com

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Re: Microsoft gets a new logo for the first time since 1987

#31

Post by thoughtpalette »

debacle wrote: post #28
mbesto wrote: post #26

You know the greatest lesson I learned from the tv show The Wire? When your brand lacks credibility you make a change to the brand.[1][2] Good move by Microsoft. On other hand, I'm still trying to grok why Twitter changed it's logo recently[3]? Was something inherently being tarnished about the Twitter brand? As far as I know, the answer is NO. I'm going to make a major assumption here, but I think it had to do with…

How does Microsoft lack credibility?

Credibility's not the issue. Stagnation is.

Re: Microsoft gets a new logo for the first time since 1987

#32

Post by grueful »

sudonim wrote: post #7

The logo is O.K. Their homepage http://microsoft.com looks like a mix between a "corporate" website template you'd buy for $50 and a domain squatting page with amazon referral links. Gosh I want to cheer for microsoft but they make it real hard.

The layout looks rational enough in the context of the tiled GUI layout they're trying to push.

But the top bar could be a few times thicker. It's too cramped. I tried a quick hack increasing the min-height attribute on hpHdr_PriRow to 50px, which gives much nicer proportions.

Re: Microsoft gets a new logo for the first time since 1987

#33

Post by mbesto »

debacle wrote: post #28
mbesto wrote: post #26

You know the greatest lesson I learned from the tv show The Wire? When your brand lacks credibility you make a change to the brand.[1][2] Good move by Microsoft. On other hand, I'm still trying to grok why Twitter changed it's logo recently[3]? Was something inherently being tarnished about the Twitter brand? As far as I know, the answer is NO. I'm going to make a major assumption here, but I think it had to do with…

How does Microsoft lack credibility?

I'm assuming I don't have to explain to you the sentiment over Microsoft's product base (consumer mainly) in the past 5-10 years in comparison to it's biggest competitor, Apple, right?

Re: Microsoft gets a new logo for the first time since 1987

#37

Post by debacle »

mbesto wrote: post #33
debacle wrote: post #28

Earlier quoted context omitted.

How does Microsoft lack credibility?

I'm assuming I don't have to explain to you the sentiment over Microsoft's product base (consumer mainly) in the past 5-10 years in comparison to it's biggest competitor, Apple, right?

Apple is a single, targeted competitor to a fraction of Microsoft's business.

The XBox 360 is a great console, MS hardware is still top notch, Office is still Office and Exchange is still Exchange. Windows 7 has been widely well received, and IE 10 is on track to be the most compliant browser in the IE line.

Re: Microsoft gets a new logo for the first time since 1987

#40

Post by debacle »

quarterto wrote: post #2

I... don't hate it. What's wrong with me? It's bold, it's fresh, it does a pretty damn good job of shrugging off the Microsoft of the past 25 years.

It's also simple, but still utilitarian in that Microsoft style.

It actually reminds me very much of the Wii logo.

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