Earlier quoted context omitted.
On the front page, this article is directly above "FiveStars (YC W11) looking for software developers". Here's a screenshot for posterity: http://inst.eecs.berkeley.edu/~tikhon/img/fivestarRockstars.... It leads to this job ad: http://news.ycombinator.com/item?id=4332117
There's no reference to "rockstar" in that ad. They seem to have set a somewhat high bar, but I can't see how that equates to looking for "rockstars".
FiveStars (YC W11) Picks Up $14 Million to Challenge the Loyalty Punch Card
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Re: FiveStars (YC W11) Picks Up $14 Million to Challenge the Loyalty Punch Card
#32Re: FiveStars (YC W11) Picks Up $14 Million to Challenge the Loyalty Punch Card
#33I actually like the punch card system better anyway. Besides the fact that I'm not adding yet another thing leak my identity all over the place, it is kind of more fun to have a visual representation, via the punches.
Re: FiveStars (YC W11) Picks Up $14 Million to Challenge the Loyalty Punch Card
#341) Readily available angel financing makes it hard to rise above the noise of similar startups and results in fratricide.
2) The only way to escape the pack of other startups becomes to raise more money than one's competitors in order to outspend them on marketing, PR, hiring, product, etc. It's hard to be capital efficient when there's a winner-take-most competition, given the network effects.
3) Obviously, selling to small restaurants and retailers is a difficult, expensive proposition. Easier than it was a decide ago, no question. But still a costly slog. Most startups (and there aren't many) that have managed to acquire a large number of them as customers have spent a LOT of time and/or money doing it.
EDIT: The list above is in addition to the ones mentioned below.