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McDonald's gives its restaurants an AI makeover

wsj.com

31–40 of 142 posts

Re: McDonald's gives its restaurants an AI makeover

#31

> "Technology solutions will alleviate the stress." No, they'll just let franchisees fire staff and keep the remainder at the same stress level.

Isn't that an improvement? Normally firing staff would raise stress levels of the survivors, but in this case, the surviving staff remains at the same stress despite the decrease in headcount. Inevitably, it could just be two people at a location.

Well the fired staff presumably have a higher stress level now that they're unemployed...

Re: McDonald's gives its restaurants an AI makeover

#33

Edge computing will enable applications like predicting when kitchen equipment—such as fryers and its notorious McFlurry ice cream machines—is likely to break down, Rice said. It is not hard to know if a machine is broken. There is an entire map dedicated to this, which shows state-wide broken rate as high as 40% for some states. https://mcbroken.com/ If you know these machines are broken and they are not being fixed…

You don’t even need that. An employee can report it as broken.

I am guessing the systems will be used for something like this: https://techcrunch.com/2025/02/25/y-combinator-deletes-posts...

Surveilling employees is a potential use case for AI. It’s not one I’m particularly fond of, and I wouldn’t want to build it, but I know how it could be done at a technical level.

Re: McDonald's gives its restaurants an AI makeover

#36
post #8

> McDonald’s consumers remain pressured, particularly low-income diners and families. The restaurant is hoping that a better tech-enabled experience will help it deliver on its goal of growing its loyalty patrons from 175 million to 250 million by 2027 > [..] > AI will be able to help McDonald’s tailor its promotions and offers by using customer data such as prior purchasing history, and even linking it with weather…

AI is supposed to free us of menial labour and give us the future of our dreams and instead I’m getting targeted ads for McFlurries. God damnit.

Re: McDonald's gives its restaurants an AI makeover

#37

I don't understand how McDonalds is still relevant outside of food deserts. The food quality is trash, and the prices are so high that you can and should just go elsewhere and buy real food.

Not my experience in the UK. I hate macdonalds and have eaten there three times in 30 years. But it's a cheap place to take a family to eat compared to most other options. I say this as someone whose wife is a keen cook and I know what decent food is... Definitely not defending the food but the price is often right, particularly if you have multiple kids or their friends with them.

I was legitimately surprised last time I went to a UK McDonalds, it was like they actually served food.

That is not the experience in other countries though, even in the US it is a pretty consistently shitty experience...

Re: McDonald's gives its restaurants an AI makeover

#38

I don't understand how McDonalds is still relevant outside of food deserts. The food quality is trash, and the prices are so high that you can and should just go elsewhere and buy real food.

most of it is trash but there are some items you can order that are a bit more average quality. for instance iirc the quarter pounder patties are grilled in-house and when you order egg on a breakfast sandwich you can choose an option where they use real egg not just the processed stuff.

i’ve also noticed locations in Japan tend to taste a bit better. could be supply chain or something being different. not sure.

Re: McDonald's gives its restaurants an AI makeover

#39

In my area, I can pay about five dollars more and get an equivalent meal from Five Guys. Why would I ever go to McDonald's when I can get a meal that I actually taste good. Especially something that should not be eaten that often.

Is this a joke? Five guys is well known for the most outrageously expensive fast food, it’s a meme

Re: McDonald's gives its restaurants an AI makeover

#40
post #37

Earlier quoted context omitted.

Not my experience in the UK. I hate macdonalds and have eaten there three times in 30 years. But it's a cheap place to take a family to eat compared to most other options. I say this as someone whose wife is a keen cook and I know what decent food is... Definitely not defending the food but the price is often right, particularly if you have multiple kids or their friends with them.

I was legitimately surprised last time I went to a UK McDonalds, it was like they actually served food. That is not the experience in other countries though, even in the US it is a pretty consistently shitty experience...

Problem is, its price goes up, while its quality stays "OK"... At that point you might as well eat somewhere that serves better food for a few more $
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