When I buy an iPhone and use iOS, I’m making an active choice to be an Apple user. When I install a third-party app and use it, I’m making an active choice to be their user too. When that third-party app embeds the Facebook SDK which tracks me, I don’t know about it and do not have the ability to consent to Facebook tracking me. ATT brings Facebook to the same level as Apple and the third-party app developers by givi…
If you trust Apple with what they do on your iPhone, you should trust the third-party with what they do inside their app, there is no difference. If you need to know the details of what is done inside the third-party app, then that third-party is not trustworthy. Or you also need to know what is done inside iOS. The problem is that in today world, we don't know who we can trust, and that the context might change over…
Why is trust an all or nothing proposition? Why can't I trust an app to do whatever it wants within its sandbox, but not to get an unique identifier that can be shared between apps? It's not any different than sandboxing, where I trust the app to do whatever it wants in its sandbox, but not mess with my documents or OS.