Seems like Anthropic has too much money on their hands and are looking for ways to spend it. It’s surprising to see lean AI startups accumulate fat so quickly. Usually this sort of wheel spinning is reserved for large corporations. And it’s not just them. To me this trend screams “valuations are too high”, and maybe hints at “progress might start to stagnate soon”.
I don't see it. This is just an analysis of how Anthropic customers are using the product and what investment areas seem most promising in the future - why wouldn't they want that?
That said, this doesn't seem like completely superfluous "fat" like what Mozilla does. It seems very much targeted at generating interesting bits of content marketing and headlines, which should contribute to increasing Anthropic's household brand name recognition vs. other players OpenAI, as well as making them seem like a serious, trustworthy institution, rather than a rapacious startup that has no interest in playing nice with the rest of society. That is: it's a good marketing tool.
My guess is that they developed it internally for market research, and realized that the results would make them look good if published. Expect it to be "sunset" if another AI winter approaches.