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TikTok goes dark in the US

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Re: TikTok goes dark in the US

#31

A huge shame it'll be undone in 24 hours. Shouting out Trump by name in the ban message is hilarious, they are really doing their best to tie his hands.

He lives to take credit for moments like this. One can only wonder what his actions will be conditional on, but it’s a virtual certainty that it will need to benefit him personally.

Re: TikTok goes dark in the US

#32
post #14

This'll be a pretty interesting psychological experiment. Tomorrow a whole lot of addicted people are going to be experiencing withdrawals at the same time. I have to assume nothing major will come of it, but still, there's not too many instances of this occurring in society, right?

Most people will just use Instagram Reels or YouTube shorts. They’re identical.

I do think this is one possible outcome. I didn't use TikTok (nor do I use reels or shorts), so I don't really feel educated enough to be as confident as you.

I was browsing r/TikTok and the comments there certainly don't seem to imply that everyone is eager/interested in going to reels/shorts. I hardly even see those platforms mentioned in https://www.reddit.com/r/TikTok/comments/1i4p6s0/rip/ but it could just be sampling bias since I'm reading Reddit comments rather than looking for discussions on YouTube/Instagram.

Still, it takes time to habituate to a new app's UI and culture. Even if people are willing and able to shift to a new platform I think there will be a lot of shared frustration in the short term.

Re: TikTok goes dark in the US

#33
post #14

This'll be a pretty interesting psychological experiment. Tomorrow a whole lot of addicted people are going to be experiencing withdrawals at the same time. I have to assume nothing major will come of it, but still, there's not too many instances of this occurring in society, right?

Most people will just use Instagram Reels or YouTube shorts. They’re identical.

To borrow a Tiktok meme... tell me you don't use Tiktok without telling me you don't use Tiktok. This seems like such a surface-level comment from somebody with no familiarity with the platform. People love Tiktok. People on Tiktok hate Instagram Reels and Youtube Shorts, for many reasons. Examples:

- IG Reels are limited to 90 seconds compared to 3 or 10 minutes on TT;

- Youtube Shorts can now be up to 3 minutes but that's relatively new (October 2024 IIRC);

- Tiktok moentization is better than these other two platforms, both in terms of ad revenue but more importantly, the Tiktok Shop;

- The comments on Tiktok are truly a league above IG or YT. The latter two are just full of random drivel and vitriol;

- The recommendation algorithm for scrolling on TT is miles ahead of either platform;

- Tiktok is the only platform where people went there for short-form videos. They're native to the platform whereas they were bolted on to both IG and YT as an afterthought, a real "me too" Tiktok response. And they don't quite fit. The user experience on Tiktok is so much better than IG or YT.

- A huge chunk of Reels and Shorts content is simply reposted Tiktoks.

Sundar and Mark may think they'll simply gain Tiktok's user base. I honestly don't see that happening. I'm sure there'll be an uptick in YT and IG but now 170M MAU worth.

Re: TikTok goes dark in the US

#34
post #14

This'll be a pretty interesting psychological experiment. Tomorrow a whole lot of addicted people are going to be experiencing withdrawals at the same time. I have to assume nothing major will come of it, but still, there's not too many instances of this occurring in society, right?

Most people will just use Instagram Reels or YouTube shorts. They’re identical.

That's the one thing I dislike about the ban: that it helps zuckergram

Re: TikTok goes dark in the US

#35

So I have a relatively large extended family covering a wide age range and we talk pretty frequently in a shared SMS group - most of them have noted the ban with a passing level of irritation but nobody's "freaking out" like if you lost access to a platform like Facebook, Twitter, or Discord that's more oriented around communication rather than consumption. I understand that people spend a lot of time doomscrolling o…

There won't really be a noticeable effect IMO. It was banned in India a few years ago, everyone pretty much instantly moved to reels/youtube shorts. I don't know how creators managed, but the consumption just moved to another app.

Nothing specific to TikTok either. PUBG mobile was also banned here around the same time, and people just moved to Call of Duty mobile.

Re: TikTok goes dark in the US

#36

I wonder what new and incredible things American teens will learn about themselves and life tomorrow now that their phones are boring. Too bad this probably ends Monday.

Tiktokers have been discussing where to be reached on other apps for a while now.

Re: TikTok goes dark in the US

#37
post #6

The 170 million users of this digital crack / cocaine platform has now got their supply cut off and its users are desperately running for the next hit. Rednote "Xiaohongshu" appears to be where they are going to. It is also a test for "Rednote" and if they grow extremely fast in the next 90 days then that will be another ban target. But this is all temporary and they will run back to TikTok again. But again 170 milli…

the world would be an infinitely better place if those 170 million people were capable of that. unfortunately, i think, by virtue of consuming short form content in 2025, they are beyond help.

Re: TikTok goes dark in the US

#38

I'm really curious and somewhat worried about what the economic effect of this is going to be. There are a number of legitimate small businesses that saw a lot of, if not all of, their business and customer base through TikTok. Business that just will not be able to make the move to somewhere else. I personally know musicians, actors, and artists that got a lot of work through TikTok. People who actually create thing…

There are other properties to pivot to. ByteDance had the chance to sell, the access to data that even credit bureaus would want is too much for a foreign adversary.

Are there? Instagram Reels and YouTube Shorts are awful in comparison to the TikTok experience. Red Note is funny, but not really a replacement. Nobody is going to go to Snap.

Re: TikTok goes dark in the US

#39
post #9

I wonder what new and incredible things American teens will learn about themselves and life tomorrow now that their phones are boring. Too bad this probably ends Monday.

Oh did they ban YouTube too? Thank God. https://www.pewresearch.org/internet/2023/12/11/teens-social...

It is also weird that a few days ago in the YouTube non official SoaceX channel with millions of subscribers, an artificial Elon Musk asked people to send cryptocurrencies to an address. This was the biggest scam at scale in realtime that I experienced.
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