First of all the whole notion that Reddit and Twitter are a source of Influence is a joke. That have not been designed to Influence people. They let you believe it cause more than anything else you want to believe it.
People have been conditioned to think how many view/upvotes you get = Influence.
But if the viewer who reads your post then goes and reads 100 other posts your influence is diluted by 100. Platforms don't show you that even though they are quite capable of showing you that.
And that missing Signal is intentional cause it benefits the platforms - oh you aren't getting enough views over the other guy - then pay us more.
So people get trapped, just like the Presidential candidates and their campaigns spending more and more each year with zero change in Influence over anything.