It has been hard for the company. The owner decided the company will die before using ads (for many reasons). The paid plan is stupidly cheap and when people sign and use for a month they stick with the company for years.
But it is hard. Company laid off 80% of the team some time ago and is fighting to survive. I won't defend the owner or anyone, but things came to a point where people think they are not having consequences by giving infinite permission for being tracked all the time. They think if they are not logged they are not identified so they can't be exploited.
It sucks because no one appreciates that. Though I have my opinions about business and whatever I kinda appreciate for the company not running on money from ads and not collecting a single piece of user information which is not required for work.