31–40 of 354 posts
Interesting to compare the top ads when sorting "Amount spent: high to low" and "Number of times shown: high to low". Political ads from 4 years ago appear to have been shown many more times for much less cost. This year's ads seem considerably more expensive while also reaching a smaller audience.
Democrat, Republican, or Independent, Google gets rich either way. You can clearly see price per view has gone up dramatically from the historical comparison. $2B in Google ad spend so far this cycle. Also interesting, the New York Times is the most viewed ad of this election season, having been seen 10M+ times. It appears the only true winners of US presidential election mania are Google and the Media.
Ah, Allah bless the everlasting Attention Economy!
In Norway it's forbidden with political ads on TV . Reasoning being that live images can have a huge influence, while also possibly being inflammatory and dumb down the debate. But main reason mainly is that it would give those with enough money to afford these "expensive tv ads" a leg up. However, this law hasn't been updated in decades. So it's still only TV ads that's illegal. So it feels like a quite arbitrary re…
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? What is your point?
Comparing what works in one with what works in the other is meaningless at best. The idea that any of these concepts could be generalized between the two is silly.
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What do you think the demographics are of Google ad viewers vs Harris / Trump potential voters? But also, yes, the Harris campaign has spent about 2x as much in aggregate: https://www.nytimes.com/2024/10/25/us/elections/kamala-harri...
I'd expect the demographics of google ad viewers to be more or less "the internet at large, minus a few markets like China were Google is much less prevalent, and a few groups techy enough to disproportionately run adblockers"
Interesting to compare the top ads when sorting "Amount spent: high to low" and "Number of times shown: high to low". Political ads from 4 years ago appear to have been shown many more times for much less cost. This year's ads seem considerably more expensive while also reaching a smaller audience.
Democrat, Republican, or Independent, Google gets rich either way. You can clearly see price per view has gone up dramatically from the historical comparison. $2B in Google ad spend so far this cycle. Also interesting, the New York Times is the most viewed ad of this election season, having been seen 10M+ times. It appears the only true winners of US presidential election mania are Google and the Media.
Interesting to compare the top ads when sorting "Amount spent: high to low" and "Number of times shown: high to low". Political ads from 4 years ago appear to have been shown many more times for much less cost. This year's ads seem considerably more expensive while also reaching a smaller audience.
The politicians are having to bid against Temu this year and by god do they spend a lot on ads.