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It's official: Match.com Abandons Paid Dating…

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Re: It's official: Match.com Abandons Paid Dating…

#31

The way to monetize users should somehow be PERFORMANCE BASED rather than purely subscription based. Yes, subscription allows for great filtering of people..and yet, maybe it feels too costly at first (because the whole value/match is delayed to much later?). There must be a way to get money out of the HUGE satisfaction of finding the girl/guy when this happens - and this could complement (if not remove) the need for…

> pay in order to go on a 2nd date?

You haven't really thought this through have you?

Re: It's official: Match.com Abandons Paid Dating…

#32

The way to monetize users should somehow be PERFORMANCE BASED rather than purely subscription based. Yes, subscription allows for great filtering of people..and yet, maybe it feels too costly at first (because the whole value/match is delayed to much later?). There must be a way to get money out of the HUGE satisfaction of finding the girl/guy when this happens - and this could complement (if not remove) the need for…

> pay in order to go on a 2nd date? You haven't really thought this through have you?

That pretty much is the business model of "speed dating", no? If the speed dating event itself counts as a first date.

Re: It's official: Match.com Abandons Paid Dating…

#33
post #32

Earlier quoted context omitted.

> pay in order to go on a 2nd date? You haven't really thought this through have you?

That pretty much is the business model of "speed dating", no? If the speed dating event itself counts as a first date.

It doesn't, meeting someone anonymous for a few minutes isn't a real date. Once you've been on a real first date, you've already exchanged info if you plan on a second; no one in their right mind would pay someone after that point.
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