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How to succeed in MrBeast production (Leaked PDF)

simonwillison.net

31–40 of 1001 posts

Re: How to succeed in MrBeast production (Leaked PDF)

#31
The bulk of content on Youtube today is some stock video footage, an AI-generated script read by a computer voice. Maybe a human spends a few minutes cutting together the video footage? But almost entirely automated spam designed to feed Youtube some pink slime and rake in the $.

Compared to that, Mr. Beast is fine art, worthy of the Louvre.

Re: How to succeed in MrBeast production (Leaked PDF)

#32
post #6

So basically: Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube) The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine Y…

there's something truly special about this era, we have so much comfort and "data" yet no one foresaw the enshittification of the web space even though it seems the exact same cycle that happen in any space.. when attention, fame and money gets involved .. most neurons are "working" at milking and abusing the mass. Same exact sleigh of hands really..

Re: How to succeed in MrBeast production (Leaked PDF)

#33
post #27

Earlier quoted context omitted.

Ever see Dhar Mann brainrot videos? I don't see it going anywhere. It's a big reason why films aren't good anymore. Content producers cater to the intellectual tastes of their respective societies. Long story short, we get what we deserve. Long live Criterion Collection for the handful of us who abstain from mass produced trash.

There's plenty of good film and TV out there, and you don't even have to look hard to find it. I find this attitude to not just elitist but lazy and ignorant.

Sadly it doesn't get nearly the amount of attention it deserves. Just picking adult animation as another example, for every series like Scavengers Reign (cancelled after 1 season), there's what, two dozen low brow family guy knockoffs?

Re: How to succeed in MrBeast production (Leaked PDF)

#34
post #9
post #6

So basically: Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube) The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine Y…

How does it fall under the definition of a bubble? Sure, view counts contribute to more views. But that's not the main retention mechanism of these videos.

When people realize they can spent a fraction of what they pay for advertising and get the same results.

Re: How to succeed in MrBeast production (Leaked PDF)

#35
post #27

Earlier quoted context omitted.

Ever see Dhar Mann brainrot videos? I don't see it going anywhere. It's a big reason why films aren't good anymore. Content producers cater to the intellectual tastes of their respective societies. Long story short, we get what we deserve. Long live Criterion Collection for the handful of us who abstain from mass produced trash.

There's plenty of good film and TV out there, and you don't even have to look hard to find it. I find this attitude to not just elitist but lazy and ignorant.

The population craves lazy and ignorant marvel nothingness. Don't get mad at me. Go talk to them.

Re: How to succeed in MrBeast production (Leaked PDF)

#36
post #6

So basically: Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube) The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine Y…

I think it's easy to believe that something will eventually go away just because we feel that something is not good in some way. But things only go away if people change their behaviour around those things on mass. There's a growing sentiment that a lot of social media is more bad than good for us. But people don't just stop with a behaviour that they know is bad for them. We need a lot more to change a behaviour tha…

This is a good point. See alcohol and tobacco. People are smoking less though, aren't they?

Re: How to succeed in MrBeast production (Leaked PDF)

#37
post #23

Are we sure this got “leaked”? Or is this merely part of the not leaked production PDF? It will generate a ton of attention. Who cares if it’s bad?

As far as I can tell this was leaked to a person who’s been having a high profile disagreement with MrBeast, by either a current or former staff member.

Maybe it’s a fake or a deliberate release, but it doesn’t read like the at to me. There is a ton of commercially sensitive information in here. Not to mention that note about the expensive squid game incident which I doubt they would have included in a document for public consumption.

I don’t think MrBeast needs to farm for attention outside of his current very successful video tactics.

Re: How to succeed in MrBeast production (Leaked PDF)

#38
post #9

Earlier quoted context omitted.

How does it fall under the definition of a bubble? Sure, view counts contribute to more views. But that's not the main retention mechanism of these videos.

I see it as a bubble because they don't have to pay anything to host or publish content even though there is a cost there (storage, streaming, etc..) so they're essentially hoping that YT can keep providing a free service with ads even if they're running at a loss. It's not clear if YouTube is specifically profitable, because Alphabet only separates revenue, not profit. But, I would imagine they're not running huge m…

YouTube just generated over 8 billion in quarterly revenue. YouTube has been a bonafide business for content creators for ~15 years. Nothing about this says “bubble”.

It’s inevitable that every business changes with time. And on a long enough horizon collapse is inevitable. But that doesn’t make it a bubble.

Re: How to succeed in MrBeast production (Leaked PDF)

#39

Earlier quoted context omitted.

I think it's easy to believe that something will eventually go away just because we feel that something is not good in some way. But things only go away if people change their behaviour around those things on mass. There's a growing sentiment that a lot of social media is more bad than good for us. But people don't just stop with a behaviour that they know is bad for them. We need a lot more to change a behaviour tha…

This is a good point. See alcohol and tobacco. People are smoking less though, aren't they?

I think people are starting to drink less too. Now doctors are starting to ask patients how often they drink and advising them to drink less and less frequently.

Re: How to succeed in MrBeast production (Leaked PDF)

#40
Surprising reference to The Goal [1], which Mr. Beast "used to make everyone read ..." and still recommends. The Goal is a business novel about optimizing manufacturing processes for throughput and responsiveness rather than "efficiency" and is filled with counter-intuitive insights. Presenting it as a novel means you get to see characters grapple with these insights and fail to commit before truly understanding them. Excellent stuff, along the lines of The Phoenix Project [2], with which I assume many here are already familiar.

[1] https://en.wikipedia.org/wiki/The_Goal_(novel) [2] https://www.goodreads.com/book/show/17255186-the-phoenix-pro...

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