For me , here's the key paragraph from the article: "By the standards of retailing, Apple offers above average pay — well above the minimum wage of $7.25 and better than the Gap, though slightly less than Lululemon, the yoga and athletic apparel chain, where sales staff earn about $12 an hour. The company also offers very good benefits for a retailer, including health care, 401(k) contributions and the chance to buy…
For comparison, companies like Oracle and IBM don't offer "the chance to buy company stock" even to senior techies and consultants, nor do they offer any real discount on their own products anymore.
"Employee Stock Purchase Plan Oracle's Employee Stock Purchase Plan lets you purchase Oracle common stock at a discounted market price."
http://www.oracle.com/us/corporate/careers/college/benefits/...
"Employee Plan Account Access If you hold shares in the IBM Employees Stock Purchase Plan, please use the Employee Plan Members site to access and manage your holdings. ESPP participants will also to able to view and transact on their registered IBM common shares that are not held in the ESPP. Instructions for ESPP login access are on this page."
https://www-us.computershare.com/investor/default.asp?bhjs=1...