711 food in the US is sugar saturated to a comical degree. This store will hurt you. I think there are grounds for class action. That's what happens when you track and then promote the most addictive products of the company inventory
7-Eleven is reinventing its food business to be more Japanese [video]
31–40 of 84 posts
Re: 7-Eleven is reinventing its food business to be more Japanese [video]
#32Earlier quoted context omitted.
It's not just Japan, it's largely Asia in general (e.g, Taiwanese 7-11's and Korean 7-11's are also so far above their US counterparts in terms of offerings/feel). (A fun trivia fact is that like 7-11, Lawson also originally started in the USA. They only recently-ish returned stateside with locations in Hawaii (IIRC).)
I'd be surprised if there is any place where 7-11 is worse than in the US given how bad they are in here. Having lived most of my US time in PA I always either drove longer or waited for a Wawa to shop because all 7-11s were pure garbage.
The Asian equivalent of a trashy and cheap American 7/11 or Circle-K would be street vendors or a hyper-local general store/bodega with a bare minimum amount of goods.
In much of Asia (JP, SK, and TW excluded), convenience stores like 7-11 are similar luxury wise to what Target is in the US.
Re: 7-Eleven is reinventing its food business to be more Japanese [video]
#33The video mentions at least twice that gas is one of the two main revenue sources of 7-11 in USA. A: How common is this? 7-11s don't serve gas where I've seen. B: Is this accurate re profits? My understanding was that gas stations make their money from the convenience store vice fuel. (This is in direct contradiction) Unrelated: Is it normal in marketing to refer to customers as "targets"? (See around 75% through the…
> The video mentions at least twice that gas is one of the two main revenue sources of 7-11 in USA.
Definitely. 7-11 is nationwide with thousands of locations and the majority of those found outside huge, built-up metros sell gas.
> Unrelated: Is it normal in marketing to refer to customers as "targets"? (See around 75% through the video for one example)
Yes. I worked at a place where we called them "military aged males." /s
Re: 7-Eleven is reinventing its food business to be more Japanese [video]
#347-11 in Japan is a way of life. I've been to an American 7-11 once or twice in my life. (I didn't want to go back.) In Japan, I went at least once daily - sometimes twice per day. They almost function the role of a NYC bodega, but with more and fresher food options. In addition, they often have a stack of microwaves run by the staff, allowing for inexpensive, fresh, and warm meals.
7-11, Family Mart, and Lawson are the holy trinity of konbini (convenience stores)
Re: 7-Eleven is reinventing its food business to be more Japanese [video]
#35[deleted]
Re: 7-Eleven is reinventing its food business to be more Japanese [video]
#36This made me curious how much smokeless tobacco products like vapes and Zyn offset the losses they talked about in combustible tobacco products.
Re: 7-Eleven is reinventing its food business to be more Japanese [video]
#37The video mentions at least twice that gas is one of the two main revenue sources of 7-11 in USA. A: How common is this? 7-11s don't serve gas where I've seen. B: Is this accurate re profits? My understanding was that gas stations make their money from the convenience store vice fuel. (This is in direct contradiction) Unrelated: Is it normal in marketing to refer to customers as "targets"? (See around 75% through the…
In my (midwest) experience maybe in cities 7-11s are primarily convenience stores, but once you drive out into the suburbs/country they’re always gas stations. Until I started living in cities I wasn’t even aware there _were_ convenience store 7-11s!
The weird ones are in the lower density American suburb/urban transition area where many of the 7-11s are setup as if they could have gas pumps but don't and act as drive-up convenience stores/small groceries.
Re: 7-Eleven is reinventing its food business to be more Japanese [video]
#387-11 in Japan is a way of life. I've been to an American 7-11 once or twice in my life. (I didn't want to go back.) In Japan, I went at least once daily - sometimes twice per day. They almost function the role of a NYC bodega, but with more and fresher food options. In addition, they often have a stack of microwaves run by the staff, allowing for inexpensive, fresh, and warm meals.
7-11, Family Mart, and Lawson are the holy trinity of konbini (convenience stores)
I stayed in Japan for two months and some days I don't feel like sitting down for food. I go to a a grocery store (or supermarket) and grab food there to take home. If there's none along the way, I go for konbini.
Re: 7-Eleven is reinventing its food business to be more Japanese [video]
#39Interesting. 7-11 is one of the example's in Rumelt's book on strategies[1]. In the chapter on 'pivot points' (by his definition, areas where effort yields significant reward) he outlines that 7-11 focuses on different things in Japan vs China. In Japan, they believe that the customer is easily bored and requires their stores to stock many choices, and carefully track which are rising and falling in popularity in eac…
Not sure of the structure in Japan and China, but US 7-11s are franchised and thus the individual owners have a huge effect on the base level of service and upkeep. There are many stereotypes that it wouldn’t be appropriate to get into here, but the quality of individual stores can vary a lot.
They are also known as a place to buy huge sodas, tobacco, and energy drinks, but many other convenience stores also provide those.
Re: 7-Eleven is reinventing its food business to be more Japanese [video]
#40Interesting. 7-11 is one of the example's in Rumelt's book on strategies[1]. In the chapter on 'pivot points' (by his definition, areas where effort yields significant reward) he outlines that 7-11 focuses on different things in Japan vs China. In Japan, they believe that the customer is easily bored and requires their stores to stock many choices, and carefully track which are rising and falling in popularity in eac…
> In China, they focus on attracting customers by having Japanese-style "spotless interiors and white-gloved service", a much more pleasant experience that traditionally found in stores in China
In Asia, 7-11, Circle K, GS25, etc are all "upscale"ish outside of JP/SK/TW.
They can't compete at the price point that a local bodega or street vendor in Dongguan, Diliman, or Da Lat so they segment themselves as slightly more upscale. Sort of like how Target differentiates itself from Walgreens and CVS.
The whole point is that because they're Japanese/Korean/Taiwanese they are much more "luxury" than a local brand.