Earlier quoted context omitted.
I think the idea is that if there are two popular candidates A and B, one of whom is almost certain to win, a voter feels forced to approve of whichever of A or B they prefer even if they don't really want either one, just to hedge against the other winning, exactly as in FPTP. Or they can approve of only the candidates they really want, but they will likely lose. Approval only seems to be able to break this gridlock…
The problem with FPTP is that as soon as you have more than two parties, the two most similar parties split the vote among their common constituency and give the win to the least similar party. As a result any candidate who wants a chance at winning has to run on the ticket of the major party they most agree with, or else they split the vote with them and lose. Hence two party system. With a cardinal voting system, s…
Those options exist, and it's a multi way election. Primaries receive far less attention but they are where the real work of democracy is done.
I believe people are hoping they can vote for a radical candidate and a mainstream candidate, on the off chance people will love the radical candidate if they just get on the general ballot. I'm not convinced that will ever happen, and such people will be not just disappointed, but continue to be convinced the system is rigged against them.