Earlier quoted context omitted.
I'm also feel Apple announced a bunch of feature that doesn't make the platform more useful in any general way. Like, I don't NEED iOS to pick my watch background photo or recolor my icons.
On the contrary these aesthetic things are what like 99% of people actually want.
They are features people use, but they're refinements rather than significant advancements. I think the root of the situation here is that smartphones are mostly feature-complete.