It's kind of bad at all of these, but our primary thought is to have it be a limited capability device -- similar to a flip phone but a wearable.
This looks like it's trying to enter the same market, but with a bunch of really really really really stupid shit.
"Meet the eejie. The eejie is the center of the Fitbit Ace LTE. The more your kids move, the more goals they hit and the happier they make the eejie."
You'd have to be an "eejie"-it to buy into this cutesy bullshit.