31–40 of 55 posts
I can't really see how this mvp can scale beyond a few dozen customers if manual delivery is going to be used (how many minutes do you have before the coffee gets cold? This sets all kinds of limitations on your business). $15 per customer/month isn't much if you're going to pay for (gas), salaries, etc. Unless, of course, this is Starbucks' MVP and they are figuring out the parameters of coffee delivery. Now that wo…
Excuse the dumb question, but what's MVP? Most Valuable Player?
The nearest Starbucks to me is 44km away, which makes me think that if you were able to deliver, it would likely be cold. Also, I can't say that Starbucks coffee is nice - seems more like coffee flavoured milk than an actual drink. You can also make perfectly awesome coffee at home, for cheaper than your delivery cost, and you get to use your own cup. For that reason, I'm out. Nice looking iPhone app though.
That being said, you're probably well outside the target market for having your coffee delivered to you. If you had time to make it yourself, you certainly had time to grab a cup on the way to work.
It'd be interesting you did demand delivery pricing, so that pricing became more expensive at peak times (eg: 8AM) that way you can manage the effect of everyone wanting their drink at the same time. You should start hyper local, one neighbourhood in San Francisco - SOMA? Hayes Valley? Mission? If you did it in a hyper local area you might just turn a profit at $1.50 delivery each. I think this would also be hugely v…
It'd be interesting you did demand delivery pricing, so that pricing became more expensive at peak times (eg: 8AM) that way you can manage the effect of everyone wanting their drink at the same time. You should start hyper local, one neighbourhood in San Francisco - SOMA? Hayes Valley? Mission? If you did it in a hyper local area you might just turn a profit at $1.50 delivery each. I think this would also be hugely v…
Premium coffee is selling for $6.50 and is turning into a luxury item. Source: http://www.good.is/post/the-end-of-cheap-coffee/ (fantastic article!)
Earlier quoted context omitted.
So, currently my cofounder and I will be delivering them, but probably will ramp up hiring with increased volume. If we serve 300 people day one, $150 dollars is enough for the gas money and a little profit. But we're still working on pricing, so if you have any ideas, we'd love to hear them.
Unless you're Santa Claus, delivering 300 orders of coffee in a day is flat out impossible. - First, everyone is going to want them within a two or three hour time period. - Second, you're going to have to go to Starbucks after every order or every other order or else the coffee will get cold by the time it's delivered. I think you can reasonably deliver 4 per hour, maybe 8 if you get really good at clustering them t…
I'd get creative in how you can generate revenue too besides the demand/customer few. Right now people in the comments are focusing on the scale, well it's a hard product to arbitrage, but
1) Could you sell space on the cups for ads or other start ups? This might be the one time QR codes could work!. A Well placed QR code on the cap??
2) If you try to cut your costs (ie the coffee) look into a starbucks gift registered card, every x number of coffees you buy you get a free one. Also, once you hit a certain threshold you can customize (add flavors) to cups of coffee for free. Still charge the customer for it, but you get it for no additional cost.
3) It doesn't have to be Starbucks. I'd try partnering with unique coffee shops and try cutting a deal with them. They get people aware of their coffee and grow their customer base.
4)Or just simply use this to meet people doing interesting things. Who doesn't have time to get coffee in the morning--people who are doing things. Who can offered to have someone delivery coffee to them? People who've made money doing something.
Best of luck, interested to see what you do with this!
Even at $1.50 per coffee I'm struggling to see how this will be sustainable. I would guesstimate you're looking at 20 minutes of labour at the very least for each coffee. That includes getting to and from Starbucks, ordering, having the coffee made, and completing the transaction by delivering it to the customer. Each person involved might earn $4.50/hour before costs...