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Google rival Tuta complains to EU tech regulators about de-ranking

reuters.com

31–40 of 53 posts

Re: Google rival Tuta complains to EU tech regulators about de-ranking

#31
post #25

Earlier quoted context omitted.

You claimed it was an issue specific to internal usage?

Ah yes, good reminder, it also causes IT hell. If you register an AD tenant, you can associate an domain with it, when you do this. It means all your windows accounts are also something@domain.com instead of the azure default of something@tenantname.onmicrosoft.com It is 100% optional to associate a domain and an explicit action. This to me means they are using the domain on azure for Windows AD. Now why is this bad?…

Would it have been better if they had kept the company name as "tutanota" and called their email service "tuta" on the "tuta.com" domain?

Re: Google rival Tuta complains to EU tech regulators about de-ranking

#33
post #16
post #13

Earlier quoted context omitted.

Not so much detail about the key issue: "We have no idea why Google is no longer showing our website for thousands of keywords that we used to rank for in the past."

https://developers.google.com/search/blog/2022/08/helpful-co... makes it sound (to my ears)as if they try to distinguish between sites with a single or a few topics and sites that try to match lots of searches. So... What are the thousands of keywords for which Tuta should rank high?

I see someone downvoted me, so let me try differently: what does "keywords" even mean, if Tuta has thousands of the things?

Re: Google rival Tuta complains to EU tech regulators about de-ranking

#34

This is an interesting page: https://tuta.com/email-comparison Whereupon we find the following comparisons: >"Protonmail vs Tuta Mail Fastmail vs Tuta Mail Mailbox.org vs Tuta Mail Posteo vs Tuta Mail Hushmail vs Tuta Mail Startmail vs Tuta Mail Riseup vs Tuta Mail" ...in other words, there's no shortage of email providers...

Holy cow the blatant SEO on that page. Trying to get all the versus searches that users might try while also stuffing all the other email providers names in as many times as possible.

Re: Google rival Tuta complains to EU tech regulators about de-ranking

#35

Earlier quoted context omitted.

Ah yes, good reminder, it also causes IT hell. If you register an AD tenant, you can associate an domain with it, when you do this. It means all your windows accounts are also something@domain.com instead of the azure default of something@tenantname.onmicrosoft.com It is 100% optional to associate a domain and an explicit action. This to me means they are using the domain on azure for Windows AD. Now why is this bad?…

Would it have been better if they had kept the company name as "tutanota" and called their email service "tuta" on the "tuta.com" domain?

Yea that would been the sane and professional way to do it.

Re: Google rival Tuta complains to EU tech regulators about de-ranking

#37
post #30

Earlier quoted context omitted.

Used to be able to just use quotes to find exact matches https://news.ycombinator.com/item?id=30130535

That was always a lie. Always. Exact quotes were often disregarded, and even sometimes still aliased. What exists for precision is "verbatim", which was added after some bonehead a Google decided that the + operator, such as +needthisprecisely, was conflicting with "Google Plus" searches. So they deprecated the + operator, and started blathering on about how quotes did "the same thing", which it never did, and never…

now that google+ is long gone they could reinstate the + modifier

Re: Google rival Tuta complains to EU tech regulators about de-ranking

#38
post #2

The article says March, which coincidences with this: https://developers.google.com/search/blog/2024/03/core-updat... It's possible Tuta caught a stray here because they recently changed their name from Tutanota[0], including the domain name. This update has the SEO world up in arms, in fact - the update is still rolling out, nearly two months after it was announced. I'd love to be a fly on the wall in the Google Sea…

Changing the domain name should not affect ranking, as long as a 301 redirect is applied server-side to all pages. This way, pages indexed in Google won't 404. That is what could damage the ranking.

Re: Google rival Tuta complains to EU tech regulators about de-ranking

#39

They’ve been de-ranked because their website hits all the “SEO optimized” red flags that Google are now downranking for. Pages like “Outlook vs Tuta Mail” “Gmail vs Tuta mail”, “Yahoo vs Tuta Mail”. All with the same rephrased taking points about their product. Then each of those talking points has its own dedicated page, just saying the same thing over and over again. Want a better rank? Remove all this SEO crap, le…

Zapier, LucidChart and about a million other SaaS companies do this as well, because it's something people would search for. There's nothing in the Google blog that suggests they're turning the screws of SEO-optimized content.

https://blog.google/products/search/google-search-update-mar...

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