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A curious phenomenon called 'Etak'

maphappenings.com

31–40 of 212 posts

Re: A curious phenomenon called 'Etak'

#31
One thing I notice about the 80s is that people were much more willing to pay top dollar for first, very limited versions of products. $4000 in todays money is almost the same as Apple Vision Pro, for a product that has very limited usability.

May be it was easier to market only for rich people who wish to show off then? Since the fall of Vertu no tech companies seem to address specifically this segment. Or may be people just were more optimistic about tech?

Re: A curious phenomenon called 'Etak'

#32
post #17

The name is perfect. "Etak" refers to a system of navigation used by Micronesian and Polynesian seafarers to navigate from island to island in the vast Pacific Ocean. Much like this device, it operates by "augmented dead reckoning" (as it says in TFA). The etak system of navigation involves navigating by stars and ocean swells to get the heading, but a key issue when navigating by dead reckoning over long distances i…

Thank you for the fascinating comment and book recommendation.

Felt the article was heavy on ad copy and graphics.

Re: A curious phenomenon called 'Etak'

#33

>Every once in a while, a revolutionary product comes along that changes everything. Or so said Steve Jobs when he announced iPhone in 2007. Interestingly, one of Etak co-founders was Nolan Bushnell, and he was Atari co-founder that hired Steve Jobs (or specifically Allan Alcorn) in his only full-time job prior to Apple, pardon the pun.

Not to mention the founder of that most estimable chain, Charles Entertainment Cheese's Pizza Time Theatre.

Re: A curious phenomenon called 'Etak'

#35

One thing I notice about the 80s is that people were much more willing to pay top dollar for first, very limited versions of products. $4000 in todays money is almost the same as Apple Vision Pro, for a product that has very limited usability. May be it was easier to market only for rich people who wish to show off then? Since the fall of Vertu no tech companies seem to address specifically this segment. Or may be pe…

Is that true, though? Etak had to license their tech and court a buyer shortly after going to market. Meanwhile, Apple has sold over 200k Vision Pro headsets.

Re: A curious phenomenon called 'Etak'

#36
> The second key invention was a ‘heading up’, moving map display. This meant that the vehicle remained at the center of the screen and the map moved and turned under the vehicle. What you saw ahead of you in the windshield was what was displayed on the screen. This proved highly intuitive.

Later on they talk about "heads up" map digitizing, did this mean the map rotated as the operator digitized the street? Seems quite unwieldy (and how did the poor PC rotate raster graphics?)

Re: A curious phenomenon called 'Etak'

#37
post #17

The name is perfect. "Etak" refers to a system of navigation used by Micronesian and Polynesian seafarers to navigate from island to island in the vast Pacific Ocean. Much like this device, it operates by "augmented dead reckoning" (as it says in TFA). The etak system of navigation involves navigating by stars and ocean swells to get the heading, but a key issue when navigating by dead reckoning over long distances i…

This sounds very romantic, but they were mostly at drift. Most very using rafts without any form of propulsion. "Navigation" across wast distances was one way road with no return ticket. They had to do it for overpopulation, not for some explorative spirit.

Re: A curious phenomenon called 'Etak'

#38
Bosch EVA (1983)

"The prototype driver navigation system was unveiled in Hildesheim on June 21, 1983, and it proved groundbreaking: EVA was the first ever experimental autonomous navigation system."

https://www.bosch.com/stories/eva-first-navigation-system-fr...

(no map, but display and address to address with route finding)

Re: A curious phenomenon called 'Etak'

#39

>Every once in a while, a revolutionary product comes along that changes everything. Or so said Steve Jobs when he announced iPhone in 2007. Interestingly, one of Etak co-founders was Nolan Bushnell, and he was Atari co-founder that hired Steve Jobs (or specifically Allan Alcorn) in his only full-time job prior to Apple, pardon the pun.

A very long time ago (~1996-1997) I worked for a company in Sunnyvale called Vicinity which made mapblast, a website now so lost to time that google will assume you are typoing mapquest if you search for it. The company was eventually sold (well after I had left) to Microsoft and became part of MSN I believe.

The tech behind mapblast also powered the first version of Yahoo Maps, which was a pretty big deal at the time (this was before Google Maps eventually came in and overshadowed everyone else in that market).

I was in my early 20s and working for one of my first tech startups at the time but Vicinity was primarily made up of graybeards who had previously worked for Etak (who was the primary map data provider for the online mapping system we made, so they had a lot of experience with it) and many of those people were also ex-Atari prior to Etak.

Re: A curious phenomenon called 'Etak'

#40
post #17

The name is perfect. "Etak" refers to a system of navigation used by Micronesian and Polynesian seafarers to navigate from island to island in the vast Pacific Ocean. Much like this device, it operates by "augmented dead reckoning" (as it says in TFA). The etak system of navigation involves navigating by stars and ocean swells to get the heading, but a key issue when navigating by dead reckoning over long distances i…

This sounds very romantic, but they were mostly at drift. Most very using rafts without any form of propulsion. "Navigation" across wast distances was one way road with no return ticket. They had to do it for overpopulation, not for some explorative spirit.

I think there's a large Maori population in Aotearoa that would disagree with this. Heyerdahl's theory was discredited a while ago
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