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Trademark bully': Momofuku turns up heat on others selling 'chili crunch'

theguardian.com

31–40 of 44 posts

Re: Trademark bully': Momofuku turns up heat on others selling 'chili crunch'

#31

> Tew said her chili crunch is based on her Malaysian family’s recipe, where she grew up. > Momfuku’s Chang, who is of Korean descent > Caleb Wang, who grew up between Chicago and Shanghai, recently revamped MìLà’s line of sauces > Fly By Jing’s Gao is an advisor to Tew and investor in Homiah. Born in Chengdu, Sichuan, Gao says that chili condiments have existed in China for a very long time Whenever they talk about…

Probably some oversensitivity to the idea of "cultural appropriation " which is interesting considering the main ingredients besides Sichuan peppercorn is chili peppers .

Re: Trademark bully': Momofuku turns up heat on others selling 'chili crunch'

#34
post #21

This is extraordinarily silly. Momofuku is not going to dominate the market for chili crisp, and that's what it's called: "chili crisp". Not "chili crunch". Just don't call your product that. You might get hives from this kind of trademark hardball if Momofuku was the market leader. But they're not even a serious player. Lao Gan Ma owns the category.

It also seems like something you can learn to make yourself pretty easily?

It is! I've made https://www.simplyrecipes.com/homemade-chili-crisp-recipe-74... recently to great success

Re: Trademark bully': Momofuku turns up heat on others selling 'chili crunch'

#35

> Tew said her chili crunch is based on her Malaysian family’s recipe, where she grew up. > Momfuku’s Chang, who is of Korean descent > Caleb Wang, who grew up between Chicago and Shanghai, recently revamped MìLà’s line of sauces > Fly By Jing’s Gao is an advisor to Tew and investor in Homiah. Born in Chengdu, Sichuan, Gao says that chili condiments have existed in China for a very long time Whenever they talk about…

I would assume it's because their background could very much point to the type of cuisine they cook. A US citizen with French parents could grow up eating French cuisine for the majority of their meals, which would then explain why they are a chef cooking French food.

I think in this instance it's showing how these are all very different countries that make their own chili crunch.

Re: Trademark bully': Momofuku turns up heat on others selling 'chili crunch'

#37

Earlier quoted context omitted.

I won’t contest laoganma, but I’m pretty sure Chang still maintains ownership, and Mariscal is just the CEO?

> Chang still maintains ownership Based on their past couple rounds with Siddhi and ACG I'd doubt he has majority ownership given the margins and financing terms for FMCG.

Can you please expand especially with the acronyms? I'm eating some momofuku right now but I don't know their corporate lore

Re: Trademark bully': Momofuku turns up heat on others selling 'chili crunch'

#38
post #9

They sued a friend's company as well. He wrote very vividly about what it's like to be on the receiving end. I've stayed silent for too long. And I'm not going to stay silent anymore. A few weeks ago we got sued by Momofuku. It was one of the most painful experiences of my life. After getting IBS, I decided to leave my six-figure job in Silicon Valley, to venture into the Biotech and Food-as-Medicine world in hopes o…

Your friend should realize that a basic GAPS diet would resolve 99.9% of their IBS issues. Literally throw some chicken and bone broth in an instant pot and eat that daily. A little salt. That's it. Do it for a year. Hell, do it for a month.

When your gut health bounces back, start to mix it up again.

" I didnt' see my family, I didn't see my friends. I slept on the factory floor."

Oh, and maybe stop doing that too. Chronic stress equals chronic inflammation equals IBS and an array of other issues.

This mentality is utterly baffling to me.

Re: Trademark bully': Momofuku turns up heat on others selling 'chili crunch'

#40

Earlier quoted context omitted.

There's no difference, you can go look at an Amazon listing for Lao Gan Ma and it says this: "Lao Gan Ma Spicy Chili Crisp (Chili Oil Sauce)"

The English language branding on the jar says "Chili Crisp". I'm literally looking at it in my pantry right now because now I wanna make Laoganma and Peanut Butter Toast

They use both terms, "Chili Oil" as well as "Chili Crisp", for slightly different products. I also prefer "Spicy Chili Crisp" but I'd still be happy using "Chili Oil with Fermented Soybeans" in its place for pretty much any dish. Their entirely product lineup has:

- "SPICY CHILI CRISP"

- "CHILI OIL WITH FERMENTED SOYBEANS"

- "HOT CHILI SAUCE"

- "FRIED CHILI IN OIL"

- "SPICY BEAN PASTE"

- "OIL CHILI CONDIMENTS W/MUSHROOM"

- "TOMATO CHILI SAUCE"

- "PICKLED CHILI"

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